UK Ad Sales Manager

工作概要:

Job Summary

This role will sit within the London-based Disney Advertising Sales team, with a focus on driving revenue growth for the Disney+, ESPN and Disney Media lines of business. The candidate will be accountable for growing advertising investment from agency, advertiser and Disney brand relationships by combining a deep industry knowledge of TV, Digital and TWDC advertising solutions.The role focuses on driving revenue for Disney+, ESPN, Disney digital (YouTube) and social (FB, Instagram & Twitter), working with key UK Agencies and advertisers along with other LOBs including DCP (Licensees), theatrical and corporate alliance partners.

The role will be concentrated on managing external relationships with key UK Agencies and Clients directly and developing strong partnerships across the industry. Monetisation of the Disney+ Ad Supported Tier will be a key focus for this role. The candidate will need a strong UK TV understanding and an ability to position Disney+ as a key platform within the CTV space.

The successful candidate will ensure that TWDC brand partners are equipped with market expertise and leading-edge digital/AV solutions to continue to drive optimal commercial revenues from all current and future Disney digital touchpoints.

The role doesn’t have a direct report but will work closely within a pod structure with the Senior Manager. The candidate will have additional LOB responsibility and work closely with client management, to ensure the team is focused and effective in driving revenue and delivering results.

This is a highly visible role within The Walt Disney Company, requiring high personal accountability and will involve internal stakeholder management and the need to influence senior executive thinking internally.

This is an office-based role, requiring four days per week onsite and one day working from home.

The Opportunity & Responsibilities:

• Drive sales revenue for Disney+, ESPN and Disney Media through standard advertising and custom content partnerships across our full portfolio of platforms
• Accountable for AV, and digital revenue generation from external and internal partners of TWDC
• Define the sales opportunities for partners to invest in Disney’s digital commercial platforms
• Assist in Managing, Mentoring and developing the senior execs and intern within the team
• Consult and educate other LOB to understand our AV and digital media proposition, and the opportunities and products available through the Disney Advertising team.
• Accurate revenue forecasting with reports to UK Sales Director
• Open new cooperative business pitches to top-level agency contacts
• Understand key market trends and how these can influence our sales approach
• Work closely with all LOBs to identify new clients and identify relevant opportunities, and developing specific packages to support product launches, IP releases or key franchise campaigns.
• Work with the Client Servicing, Revenue & Yield Management, Research and Trade Marketing teams to ensure we deliver effective and efficient campaigns for clients, providing best in class services to our clients, ensuring repeatable business.
• Manage external agency relationships with key trading partners and monitor and ensure the full delivery of trading agreements.
• Help manage the commercial model for TWDC partners ensuring we build margin but still deliver on value for client
• Provide leadership within the team and accountable for individual performance and results of the team and Pod target.

The Experience We Require From You

• Graduate level or equivalent experience
• Previous experience at Senior Exec level
• Experience working with both clients and agencies
• Proven experience delivering revenue success and growth through TV and digital campaigns and partnerships
• Excellent knowledge of multi-media platforms including digital, TV and CTV
• Ambitious self-starter who is driven to hit sales targets from existing and new clients
• Excellent presentation and communication skills
• Strong understanding of the TV and digital media landscape, covering the buying and planning of media on various digital platforms
• A minimum of 5 years digital media sales/partnership experience

Skills & Competencies Required

• Independent self-starter, comfortable with ambiguity, and with the ability to thrive in a team environment
• Numerate and analytical with the ability to draw actionable recommendations from complex data
• Confident communicator, with excellent presentation skills for both small and large audiences
• A strong commercial mind-set – an understanding of the need to create measurable value from media partnerships
• Ability to calculate industry-wide measurements such as CPMs, CPVs, CPAs etc and ROIs for media campaigns
• Experience in educating new advertisers on the benefits of digital marketing strategies
• Comfortable handling commercial discussions
• Experience in devising new digital products and opportunities
• Effective communication skills, with the ability to provide comprehensive advertising solutions to prospective clients
• Understand and leverage the broader Walt Disney Company value proposition, particularly around insight and data, to drive advertiser spends

The Perks

• 25 days annual leave
• Private medical insurance & dental care
• Free Park Entry: You will have the opportunity to enter any of our parks with your family and friends for free
• Disney Discounts: you are entitled to discounts on designated Disney products, resort F&B and ticketing
• Excellent parental and guardian leave
• Employee Resource Groups – WOMEN @ Disney, Disney DIVERSITY, Disney PRIDE, ENABLED, and our Mental Health & Wellbeing Group, TRUST.

The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. Disney is committed to forming a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.

We will ensure that individuals with disabilities are provided the necessary accommodations to participate in the job application or interview process, to perform essential job functions, and to receive all benefits of employment. Please contact us to request accommodation.

關於 The Walt Disney Company (EMEA):

Disney EMEA 旨在透過在 29 個國家的辦事處在 59 個市場營運的超過 6,000 名員工團隊在極其多樣化的多個國家推動增長、創新和品牌親和力。

關於 The Walt Disney Company:

Walt Disney Company 連同其子公司和聯營公司，是領先的多元化國際家庭娛樂和媒體企業，其業務主要涉及三個範疇：Disney Entertainment、ESPN 及 Disney Experiences。Disney 在 1920 年代的起步之初，只是一間卡通工作室，至今已成為娛樂界的翹楚，並昂然堅守傳承，繼續為家庭中每位成員創造世界一流的故事與體驗。Disney 的故事、人物與體驗傳遍世界每個角落，深入人心。我們在 40 多個國家/地區營運業務，僱員及演藝人員攜手協力，創造全球和當地人們都珍愛的娛樂體驗。

這個職位隸屬於 The Walt Disney Company Limited , 其所屬的業務部門是 The Walt Disney Company (EMEA) 。

The Walt Disney Company Limited 是提供平等機會的僱主。考慮是否聘用求職者時，將不論其年齡、種族、膚色、宗教或信仰、性別、國籍、族裔或民族血統、性取向、變性、婚姻或同性伴侶狀況、殘疾或懷孕或生育狀況。Disney 培養商業文化，所有人的想法和決策都有助我們發展、創新、創造最好的故事，並與瞬息萬變的世界息息相關。