Our client is seeking an Area Sales Manager to drive sales growth in the Wales and South West region. The role focuses on identifying and developing new business opportunities across new equipment, short-term rentals, used trucks, and servicing. Reporting to the UK & Ireland Country Director, the ideal candidate will be a proven sales professional capable of building and maintaining strong customer relationships. Key Responsibilities: Drive profitable sales growth across the business Develop and execute effective sales strategies and plans Manage customer accounts and build long-term client relationships What You Bring: Proven sales experience (ideally degree-level qualified or equivalent) Strong knowledge of the materials handling industry Ability to work independently and develop sales pipelines Excellent communication and relationship-building skills Commitment to safety and collaborative teamwork What's on offer: Competitive salary with strong benefits package (pension, private medical, life assurance, retail discounts) 33 days holiday (including bank holidays), plus options for extra Career development and global growth opportunities...