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This range is provided by CDM Recruitment Ltd. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

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We are recruiting on behalf of a leading distributor in the electrical and engineering supply sector, seeking a motivated Area Sales Manager to cover South Wales and the Bristol region. This is an exciting opportunity to join a well-established and respected organisation with a strong footprint across the UK and international markets.

Role Overview:

The successful candidate will be responsible for managing and developing sales within a defined regional territory, representing a comprehensive range of electrical and engineering products. You will maintain and grow existing customer relationships across sectors such as Electrical Contracting, Engineering, Generator OEMs, Renewables (including Wind Farms), and Oil & Gas, while proactively identifying new business opportunities.

Key Responsibilities:

• Manage and expand an existing customer base throughout South Wales and Bristol.
• Proactively identify and secure new sales opportunities to increase regional market share.
• Develop and maintain strong relationships with key stakeholders across various industries.
• Collaborate with internal teams to deliver excellent customer service and support.
• Track and report on regional sales performance, market trends, and competitor activity.
• Work in partnership with the Regional Manager to align on strategic objectives and key account plans.
• Oversee the sales cycle from enquiry to order, ensuring a smooth and efficient process.

Key Requirements:

• Experience in field-based B2B sales, ideally within electrical, cable, or technical product sectors (preferred but not essential).
• Strong interpersonal and negotiation skills.
• Self-starter with a target-driven mindset and excellent time management skills.
• Professional communicator with a strong customer-focused approach.
• Proven ability to manage multiple accounts and nurture long-term client relationships.
• Fully expensed company electric vehicle
• Company pension scheme
• Annual performance-related bonus
• Participation in company events and initiatives
• Clear path for long-term career development

Schedule:

• Monday to Friday
• Remote/home working with travel across South Wales and Bristol as required

Seniority level

• Seniority level

  Not Applicable

Employment type

• Employment type

  Full-time

Job function

• Industries

  Appliances, Electrical, and Electronics Manufacturing

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