Join to apply for the Cluster Sales Lead West Europe role at bp

Join to apply for the Cluster Sales Lead West Europe role at bp

Job Description:

The CV Cluster Sales Lead will be accountable to deploy and drive the Commercial Vehicle (CV) agenda in the defined territory by working closely with sales and marketing teams, overseeing proper planning, execution and monitoring of the activity set to deliver the business objectives.

Entity:

Customers & Products

Job Family Group:

Sales Group

Job Description:

The CV Cluster Sales Lead will be accountable to deploy and drive the Commercial Vehicle (CV) agenda in the defined territory by working closely with sales and marketing teams, overseeing proper planning, execution and monitoring of the activity set to deliver the business objectives.

The job holder will ensure that the right level of resources (within DoA) is allocated to activities and accounts, irrespectively of the RtM (Direct / Indirect)

The job holder will need to identify the key players in the CV segment (e.g., fleets, distributors, IKA) and work with the sales force in the region to identify how the opportunities can be addressed

Key Accountabilities
Support Account Manager Indirect & Direct Teams:

• Collaborate closely with existing account managers to implement the CV strategy within their customer portfolios, ensuring alignment with regional and national objectives.
  
  

• Act as a subject matter expert and internal consultant, providing strategic guidance, market intelligence, and CV-specific insights to empower sales teams and enhance their effectiveness.
  
  

• Identifying potential growth areas, emerging opportunities, and underdeveloped segments within accounts in collaboration with Account Managers, contributing to business development planning.
  
  

• Facilitate the creation and deployment of targeted sales initiatives and campaigns designed to drive CV product and service adoption, improve customer penetration, and support market share growth.
  
  

• Design and coordinate regional sales activities, including training sessions, workshops, and promotional programs, to support CV-related business development across the sales network.
  
  

• Support the tracking of CV-related sales performance across the region, offering data-driven recommendations for improvement and aligning resources where needed to accelerate growth.
  
  

• Liaise with marketing, business development, product management, and operations teams to ensure that commercial vehicle propositions are effectively communicated, operationally viable, and aligned with customer needs as identified by account managers.
  
  

• Provide insights into regional market trends, customer demands, and competitive positioning to inform strategic decision-making and support frontline sales teams in value proposition development.
• The CV Cluster Sales Lead holds decision rights related to the design, execution, and deployment of the commercial vehicle (CV) business strategy within the region. The role has authority to:
• Define and recommend CV growth initiatives, programs, and campaigns for execution by account managers.
• Guide prioritization of opportunities and resource allocation in alignment with the regional CV agenda.
• Influence sales planning and target-setting processes related to CV performance. Propose and lead cross-functional activities (e.g., marketing, training, product development) to support CV growth.
• Evaluate CV-related sales performance and recommend corrective actions or support mechanisms to regional leadership and account teams.
• Serve as the primary regional point of contact for CV strategy, ensuring alignment across internal stakeholders.
• The role heavily operates through influence, strategic leadership, and expert consultancy, working collaboratively with sales teams to embed and advance the CV agenda.
  
  

• Customer and channel management experience.
• Proven cross functional project management experience and working within multi-layers of an organization.
• Proven experience in the execution of marketing programs.
• Experience in the management of programs and offers
  
  

• Products & Services Knowledge, Customer Segmentation & Channel Management.
• Account Strategy & Planning.
• Customer Relationship Management, Distributor Management.
• Customer Profitability & Value Chain Understanding, Measuring & Demonstrating Customer Value.
• Leading Understanding of Contracts & Contract Management, Deal Closure
• Ability to manage complexity
• A strong growth mindset and business acumen
  
  

Seniority level

• Seniority level

  Associate

Employment type

• Employment type

  Full-time

Job function

• Job function

  Sales and Business Development

• Industries

  Oil and Gas

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