Regional Sales Manager – Field Sales (UK)

Location: London

At SumUp, we’re building a world where small businesses can thrive. As a global fintech player in over 35 countries, we provide merchants with the tools they need to accept payments, manage their businesses, and grow — both in-store and online. From independent cafés in London to hair salons in Cardiff, we help entrepreneurs succeed.

To support our growth in the UK, we’re looking for a Regional Sales Manager to lead and scale our Field Sales team on the ground.

Your Role & Responsibilities

As a Regional Sales Manager, you’ll be the driving force behind our field sales performance in the UK. Your mission is to lead, coach, and grow a team of Territory Managers, who in turn manage our Field Sales Consultants (FSEs/FSAs and freelance).

You will:

• Lead and develop a team of 3–5 Territory Managers across key regions in the UK.

• Support recruitment, onboarding, and ongoing training of field sales consultants.

• Define and implement regional sales strategies to boost acquisition and performance.

• Work in the field with Territory Managers, coaching and driving team results hands-on.

• Monitor and optimize KPIs, commission plans, and team performance.

• Ensure smooth alignment with cross-functional stakeholders (People, Enablement, Marketing, etc.).

• Build and share sales toolkits, pitches, and training material.

• Provide insights into the British market and help shape go-to-market initiatives.

• Act as a strategic partner to the Head of Sales UK and contribute to long-term sales success.

Your Profile

You're a sales leader with a passion for people development and local market growth. You thrive in dynamic, field-based environments and know how to translate strategy into execution.

You have:

• 7+ years of leadership experience, including direct management of field sales teams.

• Proven success in sales strategy execution and people management.

• Experience in industries such as POS, merchant services, fintech, telecom, or energy.

• Strong analytical skills and comfort working with KPIs and performance data.

• Excellent communication and coaching abilities.

• A track record of building high-performing, autonomous teams.

• Fluency in English.

Bonus points if you have:

• Experience working with freelance or commission-based sales consultants.

• Knowledge of the British SME market and competitive landscape.

• Familiarity with CRM systems (e.g., Salesforce).

What We Offer

• A high-impact leadership role in a growing market.

• Competitive salary + performance-based commission structure.

• Full flexibility: field-based, with regular travel across the UK.

• SumUp Corporate Pension Scheme (auto-enrolment upon joining; SumUpper contributes 5%, SumUp pays 7% of the SumUpper salary (capped at qualifying earnings))

• Competitive Health Insurance Cover with Vitality

• Life Assurance cover with MetLife for 2x your salary

• Gym Reimbursement (up to 40 GBP per Month) 

• All tools you need to succeed: CRM, onboarding, enablement support.

• Access to SumUp’s VSOP (Virtual Stock Option Plan).

• A learning & development budget of €2,000 per year.

• A 30-day sabbatical after 3 years of tenure.

• Work with an international, entrepreneurial, and purpose-driven team.