A rare opportunity to take on this newly created role within the bakery channel of a market-leading bakery ingredients business with significant growth potential.

This is a career-defining move for a commercial leader with a strong bakery background and upward career momentum. The role offers the chance to build, lead, and shape a critical growth channel within a respected, values-driven food company.

The global business has enhanced its capabilities and market access, especially within the bakery channel, and this role is pivotal to maximizing that opportunity.

With a five-year plan and strong investment backing, the goal is to double revenue in this channel. The role involves leading the commercial strategy and execution to achieve this target.

What You'll Do

1. Take full ownership of the channel, leading strategy and delivery.
2. Develop and implement commercial plans to expand the portfolio.
3. Engage with customers to identify needs, propose solutions, and build long-term partnerships.
4. Manage cross-business relationships to drive projects toward successful outcomes.
5. Lead and motivate a team to high performance.
6. Act as a key link between the acquired business, parent company, and growth strategy.
7. Report on commercial outcomes such as EBIT, growth targets, and account development, and represent the channel at senior leadership levels.

What You'll Bring

• Proven success in B2B sales within the bakery industry.
• A strong mix of commercial drive and technical understanding.
• High-level relationship-building skills.
• Ability to develop plans and lead by example.
• Gravitas, ambition, strategic thinking, and operational pace.
• The desire and humility to be active in the market, not just behind a desk.

Why This Role?

• It's a new role, allowing you to shape it.
• You will build a team and legacy in a business investing heavily in this channel.
• This is a home-based role with significant time spent building relationships and leading from the front.
• The channel has existing capability, capacity, and customers, waiting to be fully realized.
• If you're ambitious, commercially savvy, and fluent in bakery customer language, this is your chance to lead, build, and shape a business.

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