Head of Sales (Precision Process + Performance)

2 weeks ago Be among the first 25 applicants

This range is provided by EQL Edtech. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$120,000.00/yr - $150,000.00/yr

Head of Sales (Precision Process + Performance)

Remote - Preference for CET or adjacent time zones

About Bina

bina is not just another online school. We're building the future of learning - AI-powered, hyper-personalised, globally scalable education for 4-12 year olds.

We've grown 4.5x YoY to $2M ARR, with families in 35+ countries. And yet, we're barely at the starting line. Just 0.25% of the US homeschooling market puts us at $116M ARR. The broader $100B+ private education space - with $71B in ESA tailwinds - is wide open.

We're here to redesign the experience of school from the ground up - and we're building the precision-engine to power it.

The Role

We're looking for a high-output, methodical, metrics-obsessed Head of Sales to lead our growth engine. This isn't about charisma or "doing what worked last time" - it's about systems thinking, relentless testing, and architecting a machine that converts consistently at scale.

In this role, you'll both sell and systemise - directly owning our inbound funnel and then building out a repeatable model via playbooks, tools, and training. You'll work cross-functionally with marketing, product, and learning success to ensure the entire customer experience is tightly aligned and constantly improving.

What You'll Be Doing

️ Sales Process Ownership

• Fully own and optimise the entire inbound funnel (lead > call > close > handover)
• Use data to refine every stage - from lead scoring and call scheduling to pipeline hygiene and CRM automation
• Create, test, and optimise scripts, email sequences, and collateral
• Build dashboards, track key conversion metrics, and report insights weekly
  
  

• Use analytics to drive experimentation across every stage of the funnel
• Run A/B tests to boost intro call attendance, reduce time to close, and improve email response rates
• Identify bottlenecks and systematically remove friction points
  
  

• Architect a modular sales playbook (scripts, objection handling, onboarding plans, KPIs, tech stack)
• Ensure every rep knows exactly what "good" looks like - and how to get there
• Integrate feedback loops with product and learning success teams to continuously refine positioning and messaging
  
  

• Hire and develop a lean, high-performance sales team (3-4 hires in first 6-9 months)
• Drive daily accountability via KPIs, 1:1s, role plays, and structured feedback
• Build a culture that prizes curiosity, discipline, and customer obsession
  
  

• Once the inbound engine hums, design our outbound sales strategy:
• B2C campaigns for targeted segments
• B2B2C partnerships (e.g., relocation firms, remote work platforms, consultants)
• ESA-aligned regional pilots and government partnerships
  
  

• +20% SQL > closed conversion
• +20% intro call attendance
• Reduced average time-to-close
• A clear, scalable playbook used consistently across team
• Happy, high-performing reps - and delighted families
  
  

• Have 3+ years owning and optimising complex, high-touch B2C or B2B SMB sales funnels
• Have built or scaled CRM systems and sales ops in a high-growth or early-stage startup
• Are fluent in HubSpot, Zapier, analytics tools, dashboards, and workflow automation
• Love testing hypotheses, finding efficiency gains, and designing repeatable systems
• Combine commercial savvy with a data-driven, experimental mindset
• Can roll up your sleeves to sell while simultaneously scaling yourself out
• Have experience in EdTech, international education, online learning, or education sales, and understand how to build trust with parents, educators, or institutions in complex, values-driven sales
  
  

• Tech-enabled education, children's services, or trust-based sales
• Mission-driven startups where precision, quality, and empathy matter equally
  
  

• Fully remote flexibility (CET ±2 preferred)
• Competitive salary + meaningful equity
• Direct access to founders and strategic influence
• A mission you'll be proud to talk about at dinner
• A blank slate to build something that works because of your input
  
  

Seniority level

• Seniority level

  Director

Employment type

• Employment type

  Full-time

Job function

• Industries

  IT Services and IT Consulting

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