Head of Sales

New Yesterday

Head of Central Sales – Customer Solutions North East £65k-£70k + Car + Bonus + Benefits Are you a strategic leader with the energy to drive transformation and the grit to deliver results? This is your opportunity to lead a high-impact central sales function at the heart of a fast-paced, service-led business within the commercial equipment rental and leasing industry.
We’re looking for a Head of Central Sales to shape the future of customer engagement, sales performance, and operational excellence. You’ll be the driving force behind revenue growth, quote conversion, and customer satisfaction — all while embedding a culture of ownership, accountability, and service brilliance.
Why This Role Matters Lead a multi-functional team across internal sales, customer contact, and solutions Be the central link between depots, divisional teams, and customer operations Own and optimise sales processes, invoicing accuracy, and service delivery Champion transformation through CRM, BI, and scalable systems Deliver against strategic OKRs that power frontline performance
What You’ll Be Doing
Sales & Commercial Delivery Convert inbound enquiries into profitable orders across multiple product lines Drive quote conversion, upselling, and customer lifetime value Monitor key KPIs including margin, revenue retention, and conversion rates Embed a “sales through service” culture across all customer touchpoints Process Ownership & Governance Own hire processes and ensure clean, accurate invoicing Align sales operations with divisional and depot teams Champion continuous improvement and operational discipline Customer Experience & Service Excellence Drive a “right first time” approach across all channels Use data and feedback to resolve root causes of dissatisfaction Promote responsiveness and joined-up service delivery Depot & Network Engagement Act as the central hub between depots and customer teams Provide coaching and governance to ensure consistent practices Foster collaboration across the network Leadership & Culture Lead with clarity, energy, and purpose Inspire and develop team leaders with coaching and succession planning Model behaviours that reflect trust, accountability, and continuous improvement Transformation & Data-Led Decision Making Lead CRM and system rollouts, driving adoption and performance Align end-to-end customer journeys with commercial goals Leverage BI tools to embed a data-driven culture OKR Ownership Translate strategic goals into measurable team deliverables Own dashboards that track sales, service, and transformation outcomes
What You’ll Bring Senior leadership experience in rental, hire, contact centre, or B2B service environments Proven ability to deliver sales through service and lead high-volume teams Strong commercial acumen and operational resilience A collaborative, coaching-led leadership style Experience driving transformation and cross-functional alignment Success Looks Like Revenue growth across key product lines High quote-to-order conversion rates Outstanding customer satisfaction scores Clean, accurate invoicing and process compliance
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Location:
Newcastle Upon Tyne, Tyne And Wear; North East England; England, United Kingdom
Job Type:
FullTime

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