Head of Sales

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Head of Sales

Location: Letchworth, Herts - Office-based with some field travel across England & Wales
Salary: Competitive basic salary, plus uncapped bonus
Job Type: Permanent

About the Business:

This family-run business is built on care, respect, and craftsmanship, and is on an ambitious journey to double in size while remaining true to its core values - empowering customers through education, trust and high quality products.

The Opportunity – Head of Sales:

Reporting directly to the Managing Director, the Head of Sales will lead the commercial transformation, unifying internal and field teams, and embedding a high-performance, coaching-led culture. This is a true opportunity to shape the sales function at a business poised for significant growth, with direct influence on strategy, revenue, and customer experience.

About the role: 

  • Monday to Friday, 08:30–17:00
  • Competitive base salary with uncapped bonus and profit-sharing potential
  • Clear progression to Commercial Director
  • Opportunity to transform a business while maintaining a values-driven culture
  • Senior leadership position with genuine strategic influence

    • Key Responsibilities:

  • Define and execute the commercial strategy, aligning teams behind a consultative, trust-based sales approach
  • Develop new channels, partnerships, and digital pipelines to drive growth
  • Lead, mentor, and inspire sales managers and teams, embedding accountability and capability
  • Implement data-driven performance management, CRM processes, and territory strategies
  • Collaborate cross-functionally with marketing, IT, and operations to deliver exceptional customer engagement

    • The Ideal Candidate:

  • Proven track record leading high-performing B2B/B2C sales organisations
  • Strategic, analytical, and data-driven decision maker
  • Exceptional influencer with authority and credibility at senior level, plus coaching ability
  • Skilled in consultative selling, partnerships, and change management
  • Empathetic, inspiring leader with a strong commercial mindset

    • For further information or to discuss this opportunity, please contact Chloe on 01707 377088. Otherwise, we encourage you to apply today.

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    Location:
    Hertford
    Job Type:
    FullTime

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