Sales Representative (Midlands/Birmingham Region) Position Overview We are seeking a motivated and results-driven Sales Representative to join our team in the Midlands/Birmingham region. The ideal candidate will have proven experience within the South Asian grocery sector , a strong background in sales, and the ability to build lasting relationships with store owners and managers. This role is centered around shop-to-shop sales , driving growth through creative sales tactics, and meeting ambitious performance targets. Key Responsibilities Conduct shop-to-shop sales visits across Birmingham and the wider Midlands region to actively generate new business and maintain strong relationships with existing customers.

Achieve and exceed monthly and quarterly sales growth targets .

Identify opportunities within the South Asian grocery sector to expand product visibility and sales volume. (Ideally in the Rice and Spices categories)

Develop and execute creative sales strategies to increase brand awareness, product penetration, and customer retention.

Maintain a structured sales pipeline and provide accurate weekly/monthly reports to management.

Negotiate and close deals with independent retailers.

Monitor competitor activity, market trends, and customer needs to adjust strategies accordingly.

Ensure timely and professional delivery of promotional materials, product samples, and pricing information.

Collaborate with the wider sales team to share insights and best practices for continuous improvement.

Requirements Proven sales experience within the South Asian grocery sector (minimum 2–3 years).

Strong knowledge of South Asian food products , consumer preferences, and retail dynamics.

Demonstrated track record of meeting or exceeding sales growth targets .

Excellent organizational and time management skills , with the ability to plan efficient sales routes.

Strong negotiation and closing skills with confidence in dealing directly with business owners.

Effective communication and interpersonal skills , capable of building long-term customer relationships.

Ability to work independently and manage a field-based role with minimal supervision.

Proficiency in Microsoft Office Suite (Excel, Word, Outlook) and CRM tools.

A valid UK driving license and willingness to travel extensively within the Midlands.

Skills & Attributes Highly motivated with a goal-oriented mindset .

Creative thinker who can develop innovative sales tactics.

Strong commercial awareness with the ability to identify market opportunities.

Excellent organizational, reporting, and follow-up skills.

Professional, approachable, and adaptable to dynamic sales environments.