Regional Sales Manager Scotland

Drinks Industry Field Based (Scotland) Competitive Salary + Bonus + Car Allowance

Are you an ambitious commercial operator with a passion for driving growth across the On Trade channel? Are you ready to take ownership of key regional accounts across Scotland for a premium drinks brand that blends heritage with innovation?

We re working with a standout brand in the drinks industry that s known for their quality, craft, and long-standing reputation. They re now looking to appoint a Regional Sales Manager to lead the commercial agenda across a portfolio of regionals, mid-size nationals, and HORECA customers across Scotland. This is a highly autonomous, field-based role with the chance to make a real commercial impact.

The Role

As Regional Sales Manager, you ll drive distribution, visibility, and activation across key accounts in the Scottish On Trade channel. Reporting into the National Sales Manager, you ll be responsible for:

• Executing the agreed On Trade strategy and delivering budget performance
• Developing and managing customer investment and promotional plans
• Building strong trading relationships across the customer base
• Leading customer meetings and presenting brand initiatives
• Supporting the development of customer-specific activations and category management
• Monitoring account performance and evolving your plans accordingly
• Ensuring ROI on investment with a focus on data-led decision making and forecasting accuracy

About You

We re looking for someone who thrives in a fast-paced, customer-facing sales environment and is comfortable with full account ownership. Ideally, you ll bring:

• A strong track record in On Trade sales
• Regional or national account management experience
• Commercial acumen and confidence with numbers
• Excellent customer relationship skills and a solutions-focused mindset
• Ideally based in Glasgow or Edinburgh and comfortable with regular travel

Why Join?

This is a fantastic opportunity to join a premium, values-led business with a respected portfolio. You ll be joining a collaborative and high-performing team where your voice is heard and your contribution truly matters.

If you re looking to join a business with energy, ambition, and a genuine team spirit, this could be your next move.

Please get in touch with Kayleigh or click Apply Now to be considered for this vacancy.

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The Advocate Group is a leading recruitment partner, based in the UK, to the FMCG and consumer product sectors.

We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation, or age. By applying for this role, you are agreeing to our Privacy Policy, which can be found on our website. Please note that The Advocate Group is acting as an employment agency in relation to this vacancy.