Sales Development Representative, London, England, United Kingdom

Sales Development Representative

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About Birdie

At Birdie, we’re reimagining care for older adults. We’re building the technology that powers the future of home healthcare, empowering care teams with tools to deliver better, more dignified care, and enabling older people to thrive in their own homes for longer. Our all-in-one solution powers millions of care visits every month, equipping care providers with the tools they need to deliver exceptional, efficient care.

We’re not here to tinker at the edges. We’re here to radically transform a broken system.

That’s why we’ve built an all-in-one platform that supported over 30 million care visits in 2023 and more than 60 million in 2024 and we continue to grow our impact. We’re scaling fast, but staying true to our purpose. That’s why we’re proud to be a B Corp, using business as a force for good

Founded in 2017, Birdie is backed by world-class investors like Index Ventures, Sofina and Omers. In 2023, we ranked #6 in the Deloitte Fast 50, making us one of the fastest-growing tech companies in the UK. You can check out more about our impact and recognition here.

But speed isn’t the point. Impact is.

️ Your mission:

Birdie is looking for a London-based Sales Development Representative who wants to develop themselves in a career in healthtech sales and partake in realising Birdie’s mission to radically improve the lives of millions of older adults. You will join a team of ambitious, dynamic, and adaptable individuals who are passionate about the product’s ability to help care agencies deliver better, preventative care. You will build relationships with home care owners by partnering with sales executives and marketing through strategic account-based, multi-channel prospecting. This role will involve working closely with your Account Executive and report directly to the Head of Sales Development.

️ How you will contribute:

Where it begins:

You will start your career in sales with our training program. You will learn the fundamental pipeline generation skills (calling, email copywriting, objection handling, social selling, etc.) and study the industry.

Systems and Processes:

Gain proficiency in our prospecting systems (HubSpot) and execute on a prospecting process by setting qualified Meetings and Opportunities through your use of phone, email, and social channels. Be proactive in finding opportunities and become a conduit between prospective clients and your sales executive.

Become a trusted advisor:

The care sector is riddled with challenges, and it needs strong leaders. You will become an expert in understanding our partners’ pains and in advising them on how Birdie can help.

Develop strong working partnerships:

Work closely with marketing, attend in-person events and use content to attain pipeline goals through tightly coordinated account-based sales efforts.

Achieve personal success:

Achieve personal and financial success by exceeding your quota of monthly qualified meetings. Put yourself in the driver seat as you navigate the trajectory of your career!

Professional Development:

You will have regular check-ins with your line manager and team to guide your growth. After gaining competency and consistently exceeding target, you will be eligible to promote in various directions.

Pathways:

Whether you want to go into a full sales role (account executive), management (team lead/ manager), a support role (customer success) or marketing, we can explore these options with you.

You’ll thrive here if...

Have the ability to show curiosity, understand, internalise, and summarise others’ perspectives and engage appropriately.
Have high emotional intelligence, you have the ability to show curiosity, understand, internalise, and summarise others’ perspectives and engage appropriately.
Are a long-term thinking with the ability to overcome short-term challenges in pursuit of long-term success.
Display assertive leadership and a strong commitment to excellence in your work. Be willing to challenge the status quo.
Have a clear understanding of concepts with an exceptional ability to distil learnings eloquently in verbal and written communication.
Are excited to join us in our London office three days per week.

These are our ideal requirements, but we know some people are less likely to apply for the role unless they are 100% qualified. We promote a diverse, inclusive and empowering culture at Birdie, so please apply if you meet the majority of these competencies.

The Interview Process:

Talent Team Screener - Learn more about the role & Birdie and tell them about you.
The Expertise Interview - Time to virtually meet our Head of Sales Development.
The Role Play Session - Show off your cold call skills to one of our sales leaders.
Final Stage Interview - Meet either our VP of Sales or one of our Co-founders at our London office.

What You’ll Get From Us

We believe people do their best work when they’re supported, trusted and inspired. Here’s how we build a world-class employee experience:

Compensation

Competitive base salary, reviewed against benchmarks annually
Generous stock options - because we’re building this together
Bi-annual performance cycles with individual compensation reviews

Learning & Growth

Annual personal learning budget and access to training, coaching and mentorship
Time and space for growth - you set your development goals, we back them

Flexible Working

Hybrid working - 3 days per week from our London based HQ
Budget to set up your home workspace
Regular in-person meetups, socials and offsites

Time Off

33 days holiday (25 days + public holidays)
Extra day off on your birthday (use it whenever you like!)
Company shutdown between Christmas and New Year
2 volunteering days each year to give back to causes that matter

Family-first Policies

Industry leading paid primary and secondary caregiver leave
5 paid days for fertility treatments for those who need it
Private health insurance with AXA
Wellbeing perks via Happl (gym discounts, mental health support, and more)

Other Perks

Cycle to work scheme
4% employer pension contribution when you contribute 5% (UK)
A deeply human, radically transparent culture

Why Birdie?

Because you want to do meaningful work that improves lives - and grow at speed while doing it. We’re building more than a product - we’re building a movement. A movement to show that tech, when built with empathy and integrity, can change lives.

We’re a team of entrepreneurs, dreamers, and doers. Join us to shape the future of care, work alongside ambitious, kind people, and help reimagine how society cares for its older adults. We dream big, act fast, and work collaboratively with one goal in mind: to create a world where we all age with confidence.

️ Equal Opportunities Statement

We’re committed to building a diverse team and inclusive culture. That means creating a hiring process that gives everyone a fair chance regardless of background, identity or lived experience.

Need adjustments or support during the application process? Let us know. We’re here to help.

Ready to build the future of care?

Apply now. Be part of something that matters.

Compensation Range: £30K - £34K

Seniority level

Seniority level
Entry level

Employment type

Employment type
Full-time

Job function

Job function
Sales and Business Development
Industries
Hospitals and Health Care

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