Join to apply for the Sales Director - Meeting Rooms role at International Workplace Group plc

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Global Talent Acquisition Manager | Hiring high performing sales professionals @IWG Plc

This role can be based in Europe or the Middle East

Job Purpose

We are seeking a dynamic and commercially driven Sales Director to spearhead the growth of a high-potential business unit focused on Meeting Rooms. With a vision to scale this into a $500M revenue stream, this role offers a rare opportunity to shape and execute a transformative commercial strategy. The Sales Director will drive performance across our entire network, all brands, all sales channels and optimise pricing.

Key Responsibilities

Strategic Leadership

• Build and Execute a Commercial Plan.
• Develop and implement a comprehensive go-to-market strategy, including marketing, product positioning, and sales enablement
• Use meeting room offerings as a strategic hook to drive re-bookings and cross-sell additional services.
• Lead regular performance reviews of the product to drive revenue growth.
• Capitalize on the pure-profit potential of meeting rooms by identifying and unlocking new revenue streams.
• Deliver on ambitious financial targets with a clear path to scaling the business to $500M.
• Analyse and optimize all customer journeys across all channels including call centre, marketing, digital and our centres.
• Develop a deep understanding of all customer groups and the optimal channels to attract and convert them.
• Identify and engage key decision-makers in the relevant markets, build strong relationships and partnerships to expand our reach.

Cross-functional Collaboration

• Partner with all relevant functions to optimise performance, including;
• Marketing to ensure traffic quality and volume to align with sales goals.
• Product and pricing to innovate and optimise.
• Align with finance and strategy teams on forecasting, budgeting, and performance reporting.

Performance Management:

• Monitor KPIs and performance metrics to ensure delivery against commercial objectives.
• Adjust strategies based on market feedback and performance data

Required Skills, Experience & Qualifications

• Proven track record in a senior sales or commercial leadership role, ideally within the hospitality sector, with clear evidence of driving transformative business growth.
• Demonstrated ability to develop and execute high-impact go-to-market strategies that have delivered significant, measurable revenue growth at scale.
• Strong analytical skills with a data-first mindset; able to translate insights into actionable strategies and commercial outcomes.
• Strategic thinker with hands-on execution capability.
• Familiarity with MS Dynamics CRM.

What We Offer:

• Competitive salary and performance-based bonuses.
• Global role with flexible working arrangements.
• Opportunity to shape the future of a significant revenue stream within the world’s largest flexible workspace provider.
• Collaborative, innovative culture with access to cutting-edge tools and resources.

About the company

IWG has been at the forefront of flexible working for more than 30 years. With over 3,500 locations around the globe, spanning brands including Regus, Spaces, Signature and HQ, we have made it possible for businesses of all sizes to make the transition to hybrid working, empowering employees to work wherever and whenever is most convenient.

We help more than 8 million people and their businesses to work more productively, supported by a choice of professional, inspiring and collaborative workspaces, communities and services.

As the world’s leading provider of hybrid work solutions, with four times the number of locations compared to its nearest competitor, IWG is already working with over 80% of the Fortune 500 and counts businesses including Amazon, Netflix, EY and Uber amongst its customers.

Companies of all sizes are shifting to flexible working to lower costs, improve employee retention and lower their carbon emissions. The flexible workspace is expected to grow by 600% by 2023, when 30% of all office space will be hybrid. We are growing our network faster than ever to keep up with demand from customers as we work towards our goal of reaching 30,000 centres.

IWG’s purpose of helping everyone have a great day at work, while protecting people and the planet is at the heart of everything we do. We are proud to supply all of our customers worldwide with carbon neutral workplaces, and we have a strong climate action plan in place to help us achieve our objective of Net Zero emissions by 2040.

Leading Employer Award

IWG is proud to be the recipient of a Leading Employer Award in both 2022 and 2023. Awarded exclusively to the top 1% of employers, the accolade is testament to our diverse global workforce and the role everyone plays in bringing our purpose, culture and values to life, every single day.

Join us at https://careers.iwgplc.com/home

Seniority level

• Seniority level

  Director

Employment type

• Employment type

  Full-time

Job function

• Job function

  Sales and Business Development

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