Sales Director

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ETM Group is looking for a dynamic Sales Director and a true sports fan to lead our sales strategy across a diverse portfolio — from the sophisticated ETM Collection to our energetic Sport London venues. This is a pivotal leadership position for a strategic, results-driven professional who can inspire teams, drive growth, and elevate our client experience.
What You’ll Do Shape and execute a unified sales strategy aligned with group objectives Identify and capitalise on new market and revenue opportunities Lead, mentor, and motivate sales and business development teams Optimise CRM systems and sales processes for maximum efficiency Build and nurture key client and partner relationships Collaborate closely with Marketing agency, Operations, and Finance to deliver cohesive, high-impact results Monitor performance, provide clear forecasts, and continually improve conversion and retention
What We Offer Competitive Bonus Scheme Pension Private Health Plan 28 days holiday plus bank holidays Staff Discount of 50% for you and up to 5 guests Birthday Lunch Wagestream Employee Assistance Programme Cycle to Work scheme Retailer Discounts Refer a Friend Scheme
About You You’re a sports loving visionary sales leader with a proven record of delivering revenue growth and leading high-performing teams. You combine commercial acumen with strong relationship-building skills and thrive in a fast-paced, results-oriented environment.
Essential experience and qualities include: Significant experience in direct sales leadership role within the luxury hospitality industry. Experience working in an owner led business is highly desirable. Proven track record of driving sales performance and delivering against targets in multi-site environments. Hands-on leader with experience managing and engaging high-performing sales teams. Exceptional influencing skills and the ability to align different stakeholders across functions. Strategic thinker who can set the vision while remaining close to the detail. Experience implementing best practice and innovation in sales environments. Understanding of marketing to drive enquiries and support conversion. Excellent communication skills – confident in pitching, negotiating, and representing the business externally. Highly organised, analytical, and detail-oriented. Flexible, entrepreneurial, and comfortable working independently in an owner led business. Passionate about transforming sales culture and motivating teams. Proficiency in CRM systems and sales analytics tools.
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Location:
City Of London, Greater London, United Kingdom
Job Type:
FullTime

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