West Kent Radio has an excellent opportunity for an experienced Sales Executive/Account Manager. As a Sales Executive you will play a pivotal role in securing sales that directly support essential community programmes and the station’s growth.

Key Responsibilities

• Lead Generation & Prospecting
  • Identify and approach local businesses who could benefit from radio advertising and sponsorship
  • Build and maintain a healthy pipeline of prospective clients across Tonbridge, Tunbridge Wells, and surrounding villages
• Sales & Account Management
  • Create bespoke advertising and sponsorship packages tailored to client needs and budgets
  • Present and sell effective radio campaigns across on-air, online, and event-based platforms
  • Manage the sales process from first contact to deal close, including proposal writing and contract negotiation
  • Provide excellent after-sales care and account management to encourage repeat business and referrals
• Campaign Coordination
  • Work closely with the station’s creative and production teams to ensure smooth delivery of advertising content
  • Brief clients on the production process and coordinate approvals
• Reporting & Administration
  • Maintain accurate records using CRM or agreed systems
  • Prepare weekly or monthly sales reports for internal stakeholders
  • Track and manage revenue against sales targets

Experience and Skills Required

• At least 3 years’ experience in a client-facing sales, advertising, or media account management role
• Proven track record of meeting or exceeding sales targets
• Experience selling media campaigns (radio, digital, print, or outdoor) is highly desirable
• Previous experience working with SMEs, local traders, or community-focused businesses is a major plus

Sales Acumen

• A natural ability to spot commercial opportunities and tailor offers to suit client needs
• Excellent negotiation and closing skills
• Creative flair in crafting advertising solutions that resonate with local audiences
• Highly motivated and target-driven

You will be responsible for developing, maintaining and selling to a client base of local businesses. Generating leads, making appointments, presenting great radio campaigns and selling the benefits of radio to local businesses. Hard working, able to work independently and with teams, and ideal experience in radio or print media.

Work will combine telephone calls, email and visits, primarily from home with some travel to the main station. A professional presentation is required when meeting clients and trustees and volunteers. All shortlisted will be invited to discuss the role further for mutual suitability.