Overview

National Sales Manager (UK) - Workplace Seating & Wellness Solutions

Bristol Hybrid Working

Up to £75,000 DOE + Company Car + Performance Bonus

The Opportunity

Our client is seeking an experienced National Sales Manager to lead their UK commercial function during a period of growth and expansion. Reporting directly to the Managing Director, the successful candidate will take ownership of national sales strategy, manage and develop a growing sales team, and drive performance across dealer networks and corporate accounts. This is a leadership opportunity in a fast-scaling, health-focused business with ambitious plans for international expansion and multiple product launches planned for 2025.

Key Responsibilities

• Team Leadership & Development
  • Lead, coach and develop a national sales team, setting clear targets and driving accountability
  • Build a high-performance culture focused on results, continuous improvement and customer success
  • Provide regular mentoring and support to ensure team members reach their full potential
• Commercial Strategy & Dealer Management
  • Own and execute UK sales strategy, driving revenue growth across all channels
  • Manage strategic dealer relationships and unlock growth opportunities across the distribution network
  • Identify and develop new dealer partnerships to expand market coverage
• B2B Sales & Client Engagement
  • Drive consultative B2B sales with procurement managers, facilities teams, HR departments, Health & Safety leaders, and office designers
  • Conduct needs-based selling, educating clients on workplace health, productivity gains and injury reduction
  • Build and maintain strong relationships with key decision-makers across corporate accounts
• Market Development
  • Develop referral pipelines through occupational therapists, workplace health consultants and DSE/DSA professionals
  • Represent the business at trade shows, office fit-out consultations and workplace wellbeing events
  • Contribute to European market expansion as new products launch and international growth accelerates
• Sales Operations
  • Manage sales pipeline using CRM systems (HubSpot), ensuring accurate forecasting and reporting
  • Collaborate with marketing to align sales outreach with campaign strategy and product launches
  • Track performance metrics and report progress to senior leadership team
  • Stay informed on industry trends, competitors, and developments in workplace health and design

The Ideal Candidate

Essential Experience & Skills

• Proven track record leading regional or national sales teams in office furniture, workplace consultancy, office fit-out, or corporate wellness sectors
• Strong understanding of dealer and distribution models, with demonstrated ability to drive channel performance
• Excellence in needs-based, consultative selling within high-ticket B2B environments
• Experience working with facilities managers, interior designers, HR/H&S professionals, or occupational health specialists
• Self-motivated and target-driven, with ability to work independently and as part of a senior leadership team
• Strong organisational skills, attention to detail, and solution-focused mindset
• Confident presenting to diverse stakeholders both in person and virtually
• Excellent active listening and communication skills with a personable, empathetic approach

Desirable Experience

• Experience with DSE/DSA-driven sales or workplace assessments
• Background in health-focused products or demonstrable interest in occupational wellness and employee wellbeing

What’s On Offer

• Competitive Remuneration Package
  • Salary up to £75,000 dependent on experience
  • Company electric car
  • Performance-based bonus scheme
• Benefits & Development
  • Comprehensive CPD, leadership and personal development opportunities
  • Competitive company pension scheme (after probation period)
  • 28 days holiday per year plus additional days for length of service
  • Hybrid working arrangement with autonomy over schedule
• Career Growth
  • Clear progression pathway into senior leadership as the business scales
  • Opportunity to shape team, strategy and culture from day one
  • Join a business entering new markets and launching innovative products
  • Work with an expanding senior leadership team driving ambitious growth goals

How to Apply

If you are an ambitious sales leader ready to take ownership of a growing commercial function and drive meaningful impact, we would be delighted to hear from you.

To apply for this position, please submit your CV along with a brief cover letter outlining your relevant experience and interest in this role.

All applications will be treated in the strictest confidence. Our client is an equal opportunities employer and welcomes applications from all suitably qualified candidates.

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