Sales Manager – Motor Trade

Location: Wokingham

Salary: 40K Basic - £ 60K OTES

Job Purpose:

To lead and manage the sales team in delivering outstanding results, ensuring sales targets are met or exceeded. Responsible for driving profitability, customer satisfaction, and compliance within a franchised or independent motor dealership.

Key Responsibilities:

Manage day-to-day operations of the vehicle sales department.

Drive new and used car sales performance in line with targets and forecasts.

Recruit, train, mentor, and develop sales executives.

Monitor and manage individual and team KPIs (e.g., enquiry conversion, profit per unit, finance penetration).

Maintain high levels of customer satisfaction (CSI) and ensure compliance with brand standards.

Oversee vehicle stock levels, including ordering, pricing, and ageing.

Implement and monitor effective sales processes and CRM usage.

Liaise with manufacturers, finance partners, and marketing teams to support campaigns and dealership promotions.

Conduct regular sales meetings and performance reviews.

Ensure FCA compliance and adherence to company and industry standards.

Key Skills & Competencies:

Strong leadership and people management skills.

Proven track record of achieving and exceeding sales targets.

In-depth understanding of motor trade retail operations.

Excellent communication and negotiation skills.

High level of commercial awareness and analytical ability.

Ability to motivate and influence others.

Proficient in DMS and CRM systems (e.g., Pinnacle, Kerridge, DealerWeb).

Qualifications & Experience:

Minimum 3–5 years in a sales leadership role within the motor trade.

Previous experience as a Business Manager, Assistant Sales Manager, or Sales Controller preferred.

FCA accreditation and understanding of finance and insurance products.

Full UK driving licence.

Working Hours:

Typically Monday–Saturday with a day off during the week.

Weekend and occasional evening work expected.

What We Offer:

Competitive basic salary with uncapped OTE.

Company car and fuel allowance.

Manufacturer and performance-based incentives.

Ongoing training and career development.

Pension and other company benefits.