Sales Manager

21 Days Old

Sales Manager

Dairy & Beverage Capital Equipment

Location: South West England (within 1.5 hours of Bristol)
Territory: South of the UK
Salary: £40,000–£45,000 basic + bonus
Benefits: Bonus (divisional target), private health scheme, pension, laptop, mobile phone, 25 days holiday + bank holidays

The Role

We are seeking an experienced Sales Manager to drive new business and manage key accounts within the dairy and beverage processing sector. This is a field-based role focused on selling capital equipment and engineered solutions to end users, working closely with suppliers to deliver complete, value-driven solutions.

The role covers the southern UK, with a strong emphasis on developing new customer relationships while nurturing and growing existing key accounts. Sales opportunities range from £500 component orders through to multi-million-pound capital projects, often involving long and complex sales cycles.

Key Responsibilities

Develop and execute a sales strategy for the dairy and beverage sector across the southern UK
Identify, target, and win new business opportunities, alongside managing established key accounts
Sell a portfolio of capital equipment and components, including but not limited to:

Plate heat exchangers
Heat transfer solutions
Tanks and vessels
Separators
Conveyors and associated process equipment

Work collaboratively with supplier partners to deliver tailored engineering solutions to end users
Manage long sales cycles, from early engagement and specification through to order placement and project handover
Utilise company marketing support and inbound leads effectively
Proactively generate new leads through:

Cold calling
LinkedIn outreach
Trade shows and industry events

Maintain accurate forecasting, pipeline management, and CRM updates
Work closely with internal project and back-office teams to ensure smooth delivery and customer satisfaction
About You

Proven experience selling engineering-led, solution-based capital equipment
Strong background selling directly to end users within the food & beverage industry, ideally dairy and beverage
Comfortable selling both high-value capital projects and smaller component-based solutions
Technically minded, with the ability to understand and communicate complex process and heat transfer solutions
Confident in new business development and proactive prospecting
Able to manage long, consultative sales cycles
Strong communication, negotiation, and relationship-building skills
Willing to travel extensively within the territory, including regular nights away
What We Offer

Competitive basic salary of £40,000–£45,000
Bonus scheme linked to divisional performance
Private health scheme
Company laptop and mobile phone
Pension scheme
25 days holiday plus bank holidays
Strong marketing support and a well-established back-office/project delivery team
If this role is of interest please contact Dan Walton on (phone number removed)

SER-IN
Apply
Location:
Bristol
Salary:
£40,000 - £45,000 /annum Commission
Job Type:
FullTime
Category:
Engineering

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