*About evapo:*

evapo is a leading multi-channel retailer in the vape industry with *58 stores and counting*. We're dedicated to providing friendly, professional service and expert advice to help customers on their journey to *quit smoking*. As a business, we’re committed to driving retail excellence through a people-first culture, innovation, and outstanding customer experiences.

*Role Overview:*

We’re seeking a dynamic and commercially minded *Retail Sales Trainer* to join our team and lead the delivery of high-impact sales training across our UK store network. This is a *field-based role* that’s perfect for someone who thrives on face-to-face coaching, understands how to influence store-level performance, and is passionate about developing people to deliver results.

You’ll work closely with store teams, area managers, and the wider L&D function to elevate selling capability, improve customer satisfaction, and enhance store KPIs. A passion for retail, exceptional coaching skills, and the ability to travel independently are essential.

*Key Responsibilities:* * Design, deliver, and continuously improve training programmes including onboarding, product knowledge, customer service, and advanced selling skills. * Conduct in-store training and 1:1 coaching sessions to support front-line team members and store leaders. * Collaborate with Regional Managers to identify performance gaps and provide targeted training interventions. * Support the rollout of new products, campaigns, and store openings with tailored training initiatives. * Monitor training effectiveness and report outcomes using key performance indicators: conversion rate, average transaction value (ATV), units per transaction (UPT), NPS, etc. * Maintain an up-to-date understanding of the vape industry, customer behaviours, and competitor activity to ensure training remains relevant.

*What We’re Looking For:* * 3+ years of experience in a retail training, coaching, or L&D role * Proven track record of driving improved commercial performance through training * Outstanding communication, facilitation, and presentation skills * Hands-on coaching experience in a fast-paced, customer-focused retail environment * High levels of organisation, independence, and adaptability

*You’ll Need To Be:* * Results-focused with a commercial mindset * Confident, persuasive, and energetic * A natural coach who builds rapport quickly * Organised and self-managing in a field-based environment * Adaptable and responsive to business needs * A full *UK driving licence* with access to own vehicle and willingness to travel nationwide, including overnight stays

*What We Offer:* * *Base Salary:* £35,000 – £40,000 (dependent on experience) * *Performance Bonus* * *Travel Expenses:* Mileage and accommodation fully reimbursed * *Benefits:* Company pension, colleague discount, ongoing professional development opportunities * A chance to make real impact in a *growing retail brand with a meaningful mission*

*Join evapo and help us train the next generation of retail leaders while supporting people on their journey to quit smoking.*

Job Type: Full-time

Pay: £35,000.00-£40,000.00 per year

Additional pay: * Bonus scheme Benefits: * Company pension * Employee discount * Free or subsidised travel Schedule: * Monday to Friday * Weekend availability

Experience: * retail, coaching and sales training: 3 years (preferred)

Work Location: On the road