Join us as a Social Media and Marketing Assistant and help AA Educates shine online. You’ll create inspiring content, manage our social platforms, and share the stories that connect communities and champion educational equity.

What difference will you make?

As Social Media assistant at AA Educates, your voice and creativity will shape how we are seen by the communities we serve, our partners, and the wider public. With your help, we will expand our reach and deepen our engagement with students, parents, educators, and supporters across the country.

Your input will help us tell powerful stories of transformation, from inner-city classrooms to corporate boardrooms, and spotlight the impact of our programmes on young people’s futures. You will enable us to build awareness, attract new collaborators, and inspire action, all while amplifying the voices of those who are often unheard.

Your expertise will allow us to grow sustainably at a time of expansion, as we launch new initiatives and connect with schools, funders, and changemakers who share our vision for educational equity. Together, we will move the needle on social mobility and create a future where every young person, regardless of background, can thrive.

What are we looking for?

Proven experience as a Social Media Manager or similar role (minimum 3 years)

Strong understanding of platform-specific best practices, trends, and audience behaviours

Excellent copywriting and storytelling skills

Proficient in Canva, Later/Buffer/Meta Suite, and social analytics tools

Ability to work independently, manage timelines, and respond to emerging trends

A genuine interest in education, social mobility, and youth empowerment

Graphic design and short-form video editing skills

Previous experience working with purpose-driven organisations or non-profits is desirable

What will you be doing?

You will play a key role in amplifying AA Educates’ voice across our digital platforms. You’ll lead on content strategy, manage day-to-day posting, build engagement with our target audiences (students, parents, educators and partners), and strengthen our brand presence in line with our mission of educational equity.

Key Responsibilities

Develop and implement a social media content strategy across Instagram, LinkedIn and a new TikTok channel

Manage day-to-day scheduling, posting and community management

Create engaging, relevant content – including graphics, reels, carousels and stories – using Canva or similar tools

Grow and engage AA Educates’ online community, increasing reach, impressions and follower numbers

Monitor analytics and produce simple monthly performance reports with insights and recommendations

Stay up to date with education, social impact and youth development trends to create timely, meaningful content

Support digital campaigns for events, partnerships, programme launches and fundraising

Ensure a consistent brand voice, tone and visual identity across all platforms

Where appropriate, engage with external content creators and influencers