Vice President of Sales

New Today

Job Type Full-time Description

Lyons Magnus leads the food industry with creativity and innovation, crafting top-quality products across all manufacturing phases, from raw materials to marketing. With over 2,000 diverse items for industrial ingredient and food service sectors, Lyons caters to leading restaurant chains nationally and internationally. At Lyons, our diverse and talented staff is the heart of our organization. We foster a thriving work environment where employees are engaged in shaping both the company's and their own future.

We are a fast-growing leader in beverages, ingredients, and healthcare nutrition solutions. The Lyons Health Labs division is committed to improving quality of care and patient outcomes through the power of science-based, wholesome and delicious nutrition. Our portfolio serves patients across acute care, long-term care, and home settings, and we are rapidly expanding our digital and e-commerce presence to better reach healthcare providers, caregivers, and patients directly.

At Lyons Health Labs, we believe in the power of nutrition to elevate quality of care. We’re looking for driven, entrepreneurial, individuals who are motivated not only by business growth, but also by the mission to make a real impact on patients’ lives.

The Vice President of Sales will be responsible for setting the sales vision, driving revenue growth, and building a high-performing commercial organization. Reporting to the GM/SVP of Lyons Health Labs, this individual will lead national sales strategy and execution across distributors and healthcare providers. The role requires deep knowledge of the healthcare ecosystem, including provider decision-making processes, healthcare economics, contracting, and the evolving role of distributors and GPOs. The ideal candidate will combine strategic leadership with the entrepreneurial drive to scale a fast-growing business. 

Pay Range: $220,000 – $260,000 per year + Bonus

Hours: 8:00am – 5:00pm

Schedule: Monday – Friday

Location: Remote

Travel Requirements: 30-50%

Work Environment: Office

Key Responsibilities

  • Develop and execute the national sales strategy for the healthcare nutrition portfolio, ensuring alignment with overall business objectives.
  • Own the sales P&L, delivering on revenue, margin, and market share growth targets.
  • Lead, inspire, and mentor a team of regional sales leaders and distributor managers to create a high-performance impact driven culture.
  • Build and manage strong relationships with healthcare providers (hospitals, IDNs, long-term care, post-acute facilities, and home health organizations) to drive product adoption and pull-through demand.
  • Oversee and optimize distributor and GPO partnerships, aligning strategies to maximize reach and efficiency.
  • Lead contract negotiations and business reviews with GPOs, IDNs, and national healthcare systems, ensuring both compliance and growth.
  • Partner with marketing, clinical, and product teams to develop provider-focused value propositions, clinical messaging and education programs.
  • Establish and refine sales metrics, forecasting, and reporting processes to drive accountability and transparency.
  • Stay current on healthcare trends, reimbursement dynamics, provider priorities, and competitive activity, adjusting strategies accordingly.
  • Serve as a trusted advisor to healthcare stakeholders, representing the company at industry conferences, trade shows, and executive forums.
  • Contribute as a key member of the executive leadership team, helping shape long-term strategy and growth.
    • Requirements

    Knowledge, Skills and Abilities:

  • Successful history of developing and leading national sales teams, consistently surpassing revenue objectives.
  • Entrepreneurial approach with the agility to excel in fast-paced, high-growth environments.
  • Outstanding relationship management, communication, and negotiation skills, both internally and externally.
  • Strong financial management skills.

    • Required Qualifications:

  • Bachelor's degree in Business, Healthcare, or related field.
  • Proven success in building and managing national sales organizations with consistent record of exceeding revenue goals.
  • Deep expertise in the healthcare landscape, including provider networks, care settings, GPO/IDN contracting, payer/reimbursement dynamics, and distributor ecosystems.
  • Strong executive presence and ability to engage C-level hospital executives, physician leaders, supply chain decision-makers, and clinical stakeholders.
  • Demonstrated success in contract negotiation, strategic partnerships, and provider engagement.
  • Strong financial acumen with experience managing budgets, P&L, and incentive structures.
  • Entrepreneurial mindset with the ability to thrive in a fast-paced, scaling environment.
  • Exceptional negotiation, relationship-building, and communication skills, both internally and externally.

    • Preferred Qualifications:

  • MBA or advanced degree preferred.
    • Apply
    Location:
    London
    Job Type:
    FullTime

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