Area Sales Manager Industrial / Engineering Components

Established UK Manufacturer | Strong Existing Account Base | Excellent Staff Retention

Area: North West: Cheshire, Clwyd, Cumbria, Flintshire, Gwynedd, Isle of Man, Lancashire, Manchester, Merseyside

The Role of Area Sales Manager

• Responsible for managing a portfolio of approximately 400 accounts across a defined territory
• Selling industrial / engineering components into a mix of end users and trade partners
• 50% of your time focused on OEM customers
• 50% managing and growing relationships with established distributors and re-sellers (e.g. Eriks, Key Industrial, BSL, etc.)
• Engaging with a variety of stakeholders including Production Managers, Engineers, and Buyers
• 75% of your focus will be on existing business developing current accounts and converting warm inbound enquiries
• Tasked with growing an area currently generating circa £800K turnover
• Supported by an internal team for quotes, lead generation, and customer service
• Full autonomy to manage your diary and develop your area with the backing of a respected brand (2/3 days field / 2/3 days WFH)

About the Company hiring an Area Sales Manager
Our client is a well-established UK manufacturer of industrial /engineering components, with over 50 years of heritage, known for delivering high-quality engineered solutions across a broad range of industries both domestically and internationally. With a reputation built on service, reliability, and innovation, the business continues to experience strong growth and customer loyalty.

As an employer, they offer a stable and supportive environment where employees are genuinely valued. Staff retention is exceptionally high, with many team members having built long-term careers within the business, reflecting a culture that rewards dedication and promotes from within.

This is a company that empowers its sales team, offering autonomy, ongoing training, and the backing of a trusted brand. Area Sales Managers benefit from clear career progression opportunities, a collaborative leadership team, and a culture that encourages ownership and long-term success.

The Candidate for the Area Sales Manager role

• Proven background in B2B sales, ideally with an industrial or engineering bias
• A practical thinker with a solutions-led approach to customer needs
• Strong and stable sales track record consistent performance and territory development
• Dynamic, self-motivated, and able to work independently while being a team player
• Confident in managing a varied customer base and building long-term relationships

The Package on offer for the Area Sales Manager

• Basic salary up to £40,000 (dependent on experience)
• Uncapped quarterly bonus realistic earnings of £5,000 £6,000+ per year
• Additional 10% of salary bonus for achieving a stretch target
• 25 days holiday plus bank holidays
• Company pension scheme
• Hybrid company car or car allowance
• Laptop, phone, and full business expenses covered

Ref CPJ1750