Job Title: Area Sales Manager

Location: Cardiff & Surrounding Area (Field-Based)

Salary: Competitive + Benefits (Dependent on Experience)

Contract Type: Full-time, Permanent

About the Role:

We are supporting a long-established distributor of building products and materials in their search for a field-based Area Sales Manager to cover the Cardiff region. This role focuses on driving sales growth by winning new business, developing existing accounts and building strong relationships with merchants, contractors, installers and trade customers.

This is a commercial, customer-facing role with autonomy to manage your territory, backed by branch and internal teams. It’s ideal for someone with experience in the building products or construction materials, who is confident working independently in the field.

Key Responsibilities:

• Develop new business opportunities across the Cardiff territory
• Manage and grow existing accounts including merchants, contractors and trade customers
• Conduct regular field visits to present product ranges, build relationships and close sales
• Prepare accurate proposals, quotes and tenders, and negotiate pricing and commercial terms
• Identify customer needs and coordinate with internal teams to ensure delivery and service standards
• Monitor local competitors and market trends to shape sales strategy
• Maintain accurate CRM records, sales pipelines and forecasts
• Plan and prioritise territory activity to meet agreed sales targets and KPIs

Key Skills and Experience:

• Experience in building products or construction materials.(merchant, distributor or manufacturer background desirable)
• Proven track record in field sales, business development or account management
• Strong understanding of trade buying behaviours and contractor/merchant channels
• Excellent relationship-building, negotiation and communication skills
• Self-motivated and organised, able to thrive in a field-based role
• Full UK driving licence and willingness to travel across the region

Personal Attributes:

• Commercially focused and target-driven
• Confident presenting and networking with customers
• Practical problem-solver with strong attention to detail
• Professional with a customer-first mindset

If you’re an experienced field sales professional in the building products or materials sector and want to take ownership of a busy territory with strong growth potential, we’d love to hear from you.