Area Sales Manager - Homebased / Field Sales – Central London

Up to £37,000 + great bonus, company car & home-based contract

Here at Brakes, we’ve got ambitious growth plans. If you’re currently working in Field Sales or have the talent to match your ambition to thrive in the biggest and best Food Service sales force, and are passionate about forging a career in sales, we have a fantastic opportunity for an Area Sales Manager to join our Independent Sales Team.

Key Accountabilities

• Build and leverage strong customer relationships through a natural curiosity in the independent sector.
• Grow and retain customers, delivering profitable volume growth against targets.
• Partner with your customers to understand their growth plans, adding value, and offering a wide range of practical solutions and products.
• Understand competitor activity and proposals, ensuring you always offer your customers the best local solutions.
• Work proactively with the Business Development Manager to understand new customer requirements and ensure a successful handover.
• Act as a brand ambassador for Brakes in your local market.

You should be highly service-focused, putting the customer at the heart of everything you do, providing the best solutions to support and enhance their business. Be tenacious and resilient, a self-starter with the drive and determination to succeed, and have demonstrable experience of delivering against targets. You should also be self-motivated to develop yourself continuously, seeking improvement by leveraging diverse skills and experience, and participating in L&D programs. There are opportunities to progress into various commercial roles to develop your career.

Confidence with our modernisation programme and new technology is essential, especially with tools like Salesforce (experience not essential but advantageous).

In return, we offer a competitive base salary, uncapped bonus potential, a home-based contract, a company car, options to purchase additional holidays, and access to award-winning products at nearly cost price.

We value diversity and are committed to creating an inclusive workplace. We want you to bring your whole self to work and help define our culture. #BelongAtBrakes.

Why Brakes? Our purpose is connecting the world to share food and care for one another.

With our commitment to ethical sourcing and sustainability, coupled with award-winning products, you will have the support of the Brakes business behind you.

Additional Information

At Brakes, everyone is welcome. We focus on potential and who you are, not just your CV. We are committed to fostering a diverse and inclusive culture where everyone has a voice and opportunities. We support our applicants through adjustments in our recruitment process. If needed, contact our resourcing team for support.

About Brakes

As the UK’s largest foodservice supplier, we deliver high-quality fresh and frozen foods daily from our distribution centres to pubs, restaurants, schools, caterers, care homes, and hospitals. Our 8,000-strong workforce is dedicated and proud to be part of this vital service. And we’re growing!