Area Sales Manager NI/ROI Competitive salary + Bonus MCS Group is proud to be partnering exclusively with Bedeck in the search for an Area Sales Manager to join their dynamic sales team, overseeing trade operations across both Northern Ireland and the Republic of Ireland. The Company Bedeck 1951 are the leading branded Bed & Bath linen provider in Europe, placing high profile brands with international retailers such as John Lewis, Next, Very, Debenhams. A 3rd generation family business based in Northern Ireland, Bedeck have a proud history of leading the household linens category within the UK & Ireland. A core element of Bedeck's ongoing growth strategy is the continued expansion of its presence across the UK and Irish markets. This will be driven by the development of both existing and new customer relationships, supported by an expanding portfolio of brands and products. To help achieve this ambition, Bedeck is now looking to appoint a high-calibre sales professional to lead, drive, and deliver growth across the Irish market. The Role Based in Moira, this role will involve regular travel to Bedeck's Head Office as well as to key customer locations across Northern Ireland and the Republic of Ireland. The successful candidate will take full responsibility for all trade activity within these regions. Working closely with the Sales Director, you will identify and target key retail partners, strategically positioning Bedeck's brand portfolio in leading stores across the territory. You will be accountable for delivering sales performance and profit contribution in line with the company's strategic growth plan. Main Duties and Responsibilities Develop and execute a 3-year area sales and brand growth strategy, including targets, brand positioning, and profitability goals across Bedeck and its licensed brands. Drive new business by identifying and securing partnerships with key retail accounts, while continuing to grow existing customer relationships. Proactively generate leads, arrange meetings, and present Bedeck's brand portfolio using samples, digital sales tools, and showrooms. Convert prospects into long-term customers by actively pursuing and nurturing new opportunities. Collaborate with the finance team to ensure appropriate credit and trade cover is in place to manage risk. Maximise sales and profitability across all accounts through strategic account management and customer support. Ensure high levels of distribution, service, and sales support to help retail partners optimise sell-through. Provide weekly updates to the Sales Director, including customer interactions, video calls, and market insights. Work closely with the supply chain team and customers to deliver efficient logistics solutions aligned with business needs. Achieve sales and profit targets in line with Bedeck's strategic growth objectives. Essential Criteria: Willingness and desire to travel within the UK/Ireland as and when the business demands it Ability to work from home and manage meetings, training using up to date technology Deliver sales and GM growth within existing customers and deliver new sales distribution from the introduction of the increased portfolio of brands and product categories. Quality introduction of Bedeck and its brands to a large number of retailers - numbers to be agreed with Sales Director. Retain existing customers with increased sales. Including retaining current customers of Bedeck's new high-profile new brand launching in 2026. Open multiple profitable new retailer accounts across the marketplace - targets to be agreed with Sales Director Significant sales and profit growth in existing market. 3-year strategic Area sales and profitability plan The ideal candidate will be a passionate, energetic, and self-motivated individual with the tenacity to overcome challenges and the creativity to think outside the box. As a strong ambassador for Bedeck and its partner brands, they will possess excellent communication, analytical, and people skills, combined with a personable and engaging approach that builds lasting relationships and drives success. What is in it for you? Competitive Annual Salary. Potential Bonus Scheme -based on Gross Margin and Distribution targets being met. Private Medical Insurance for you and your immediate family. Company car in line with company policy. 32 days holidays per year. Entitlement is pro-rata to service and will be detailed in the contract. 14 days full company sick pay per 52 weeks after successful probation. Nest auto-enrolment pension after 3 months including 7% company contribution. Onsite free car-parking. Super modern breakout area for R&R.and free Tea & coffee! Staff discount after successful probation. To speak in absolute confidence about this opportunity please send an up to date CV via the link provided or contact Molly Rea, Senior Specialist Consultant at MCS Group on . Even if this position is not right for you, we may have others that are. Please visit MCS Group to view a wide selection of our current jobs MCS Group is committed to Equality, Diversity, and Inclusion for all, being the first recruitment agency in NI to achieve Bronze Diversity Mark accreditation, if you have a disability which means you require a reasonable adjustment to be considered at any stage of the recruitment process, please contact us and we will endeavour to facilitate the request. Not all agencies are the sameMCS Group are passionate about providing a first-class service to all our customers and have an independent review rating of 4.9 stars on Google. Skills: Sales Retail Manufacture design