Area Sales Manager – South West

Covering South Wales, Gloucestershire, Bristol, Somerset, Devon, Cornwall & surrounding areas

Permanent | Full-time

About the Opportunity

I’m working with a leading UK distributor within the electrical products industry who are looking to appoint an experienced Area Sales Manager for the South West region.

This is a field-based role, spending most of your week out with customers and prospects, supported by an excellent internal sales and management team. If you’re driven, target-focused, and thrive on building strong customer relationships, this could be the ideal next step in your sales career.

The Role

As Area Sales Manager, you’ll take ownership of your region — maintaining existing relationships while driving new business opportunities across multiple sectors.

Key Responsibilities:

• Promote and sell a wide range of electrical and industrial products to M&E contractors, OEMs, and distributors.
• Manage and grow an existing customer base while developing new accounts.
• Represent the business at trade shows and industry events.
• Work collaboratively with internal sales and management teams to ensure excellent customer service.
• Plan and manage your time effectively to maximise sales opportunities within your territory.

About You

You’re a confident and personable sales professional with strong relationship-building skills and a commercial mindset.

You’ll bring:

• A proven track record in B2B field sales — ideally within electrical wholesale, manufacturing, or distribution.
• Excellent communication and negotiation skills.
• Strong self-motivation and the ability to work independently.
• Good planning and territory management skills.
• A positive, professional, and outgoing attitude.
• (Bonus) Experience within the cable or electrical industry — not essential but highly advantageous.

The Package

• Competitive salary (DOE)
• Company car
• Company pension
• Ongoing training and development
• Long-term career progression opportunities

This is a great opportunity to join a market-leading organisation with strong brand recognition, a supportive team environment, and a reputation for delivering quality products and service.

If you’re an ambitious Area Sales Manager or External Sales Executive looking to take the next step, get in touch for a confidential chat or apply today.