The Sales Manager – B2C (Non-Digital) will lead and manage Memento Exclusives’ Private Sales operations, focusing on high-value client engagement, database optimisation, and team leadership. With accountability for both commercial and operational performance, the role will oversee all B2C non-digital sales activities—driving revenue through curated outreach, client lifecycle planning, and best-in-class customer experience. The successful candidate will be responsible for transforming a growing client base into a repeatable, scalable sales engine for Formula 1.

Key Responsibilities:

Private Sales Management & CRM Oversight

Own and optimise the Private Sales pipeline, from outreach to conversion

Lead the segmentation, cleansing, and ongoing management of the Private Sales CRM

Develop and execute client communication plans and nurture sales cycles

Introduce performance tracking for client activity, response rates, and conversion metrics

Ensure all client data, notes, preferences, and orders are accurately captured and updated

Client Engagement & Commercial Delivery

Develop tailored sales strategies for top-tier clients based on buying history and preferences

Lead product curation efforts in partnership with Product, Creative, and consignments to match client profiles

Own weekly reporting on pipeline health, outreach success, and revenue performance

Set and maintain pricing strategy and margin controls for all Private Sales activity

Team Leadership & Sales Operations

Manage the Private Sales and B2C Sales team on a day-to-day basis

Set and review weekly/monthly performance KPIs and targets

Coach and develop team members to drive proactive behaviour and client service excellence

Streamline sales operations and ensure alignment across auction, retail, and consignment functions

Inbound & Cross-Channel Sales Coordination

Work with Marketing and Digital to optimise inbound lead generation

Convert qualified digital leads into high-value Private Sales opportunities

Contribute to strategic planning across non-digital sales channels (e.g. auctions, consignment, retail)

Customer Experience & Relationship Management

Act as the senior point of contact for key clients and collectors

Design and implement a consistent high-touch experience for VIP clients

Oversee gifting, follow-up, and retention strategies to deepen loyalty

Introduce client feedback loops to inform product development and service design