As a Casual Sales Assistant, you’ll bring energy, enthusiasm, and customer focus to every shift. From helping customers with product selections to maintaining the look and feel of the store, you’ll contribute to a first-class shopping experience all while gaining valuable skills and building your confidence in a fun, fast-moving retail environment.

Sales & Service

• Engage with every customer to deliver outstanding service
• Use your product knowledge to offer tailored recommendations
• Drive sales to help exceed store targets

Visual Merchandising

• Help maintain store standards through stock presentation and replenishment
• Support visual merchandising standards that reflect the Sports Direct brand

Operations

• Assist with deliveries and stock processing
• Ensure pricing is up-to-date and accurate
• Support stock counts and inventory accuracy

• Customer-focused with a passion for retail
• Friendly, confident, and a strong communicator
• Adaptable with a flexible work ethic
• Driven to achieve goals and contribute to team success
• Proud to represent the Sports Direct brand and values
• You may be required to work weekends, evenings, and holidays

Your Development

From your first day, you’ll receive full in-store induction training. As you grow, you’ll have access to industry-recognised qualifications and development opportunities through our internal Team Leader Programmes and more.

At Sports Direct, we live by our core values:

• Think Without Limits – Move fast, take bold action, and bring the team along with you.
• Own It and Back Yourself – Take responsibility for your role, master the basics, and drive results.
• Be Relevant – Stay connected to our people, our partners, and the planet.

Due to high interest in these roles, we may close the vacancy early. To avoid missing out, we recommend submitting your application as soon as possible.

Apply now and be part of a winning team at Sports Direct where passion meets performance.