Part of the Palatinate Group, Your Golf Travel is the World's largest golf travel business, offering golf breaks and golf holidays to over 3,000 destinations in 22 countries throughout the UK, Ireland, Europe and the Rest of the World. Since our inception in 2004 we have experienced rapid growth and are now a team of over 200 with offices in London, Brighton, St Andrews, Killarney and Alpharetta, GA. Along the way we have built some truly amazing relationships with our suppliers and customers, have developed a huge range of incredible travel products and experiences, won countless awards...and we are just getting started!

• Lead and manage a team of Golf Travel Specialists, focusing on converting new enquiries and re-engaging and rebooking existing and past customers.
• Ensure the sales function consistently meets key KPIs, including Gross Margin, Retention %, Winback %, Passenger Carryings, and NPS / Customer Satisfaction scores.
• Oversee and optimise the use of CRM systems, booking platforms, phone systems, and other communication tools to enhance enquiry conversion rates and overall sales efficiency.
• Collaborate closely with Marketing, Commercial, and Product teams to generate an optimal mix of leads, customer data, and enquiry types for maximum conversion.
• Develop and manage sales budgets and financial metrics to drive profitable growth.
• Support and oversee key partnership sales opportunities and high-net-worth individual accounts as required.
• Foster a culture of continuous improvement through data-driven decision-making and market analysis.

• Work closely with the Sales Director, Head of Sales Performance, Head of Regions, and Sales Team Managers to ensure consistent achievement of targets and the delivery of exceptional customer service.
• Oversee and refine the performance management framework, establishing clear expectations and accountability across all levels.
• Ensure regular one-to-ones, performance appraisals, and coaching are conducted according to best practice and within set deadlines.
• Collaborate with the People Team and L&D Manager to enhance the ‘Always Going the Extra Yard' training and development programme, including structured inductions, progression pathways, and product knowledge training.
• Provide ongoing professional development opportunities for the sales team, including familiarisation trips, internal training, and external courses to enhance expertise.
• Promote a high-performance culture by ensuring motivation, recognition, and career progression opportunities are readily available.

• Contribute as part of the Senior Leadership Team to the overall business strategy, including annual and three-year planning processes.
• Ensure alignment between sales, marketing, and commercial strategies, utilising cross-functional collaboration to improve performance.
• Provide valuable insights and feedback on market trends, customer behaviour, and performance data to support informed decision-making.
• Play a pivotal role in shaping technological developments, ensuring the sales team benefits from the most effective tools and systems.

• Deliver Gross Margin in line with agreed objectives and forecasts.
• Maximise ROI on enquiries by ensuring optimal conversion and profitability.
• Manage and monitor retention and winback performance, ensuring targets are consistently achieved.
• Oversee department cost centres, maintaining financial discipline and operational efficiency.

• Ensure compliance with the Your Golf Travel Employee Handbook by adhering to company policies and procedures.
• Promote efficient use of resources, reducing waste, and encouraging sustainable business practices.

• Sales Leadership - Extensive experience in senior sales roles, ideally in travel, hospitality, or leisure. Strong ability to develop and execute sales strategies, drive revenue, and optimise performance.
• Team Management - Proven ability to lead, develop, and mentor large sales teams, implementing performance frameworks and training programmes.
• Customer Growth & Retention - Expertise in customer acquisition, retention, and winback strategies, leveraging CRM systems and sales technology to maximise conversions.
• Cross-Functional Collaboration - Strong background in aligning Sales with Marketing, Product, Tech, HR, and Commercial teams to drive business growth.
• Commercial & Financial Acumen - Experience in budget management, forecasting, and sales analytics, ensuring data-driven decision-making.
• Technology & Innovation - Skilled in sales automation, CRM systems, and data analytics to improve efficiency and enhance customer experience.

• Results-driven, with a strong focus on achieving and exceeding targets.
• Inspiring leader, capable of motivating teams and fostering a values driven culture of high-performance.
• Excellent communicator, with strong influencing and relationship-building skills.
• Analytical and strategic thinker, able to interpret data and drive decision-making.
• Adaptable and resilient, thriving in a fast-paced, evolving environment.