Company Description

ROAR is an exciting events organisation. We have brought together industry experts, business knowledge, technology, and communication specialists. Our events give exhibitors and visitors an innovative, compelling, and cost-effective experience with practical and thought-provoking advice and information. 

We excel in creating cutting-edge events, content programs, and online forums that showcase new market solutions, generating real business benefits. Led by vendor and user community needs, we focus on topical and business-critical issues. 

Today, ROAR has exhibitions such as Call and Contact Centre, LegalEx, B2B Marketing Expo, ESS Expo, RWM, Contamination & Land Remediation Expo, Water Management Expo, and Naidex, all of which continue to attract attendees in their thousands. 

The company is growing fast and will be launching many new events internationally in the future. 

Role Description

We are seeking a highly motivated Sales Manager to join our Environment Team and work on the "mega event" Environmental Services & Solutions Expo. The individual needs to be able to build strong and professional business relationships with customers and potential customers in order to drive revenue through the sale of exhibition stands, sponsorship, and speaking packages. 

The focus of this role is to sell these packages, ensuring your personal targets are hit and supporting the management team to deliver successful events. The role will focus on delivering mostly new business through telesales activity, but will also include attending industry events and conferences as required. 

The company is growing fast and expanding its portfolio internationally, so there may be some international travel if required by the company, whilst also being able to provide opportunities for personal development and progression for successful individuals. 

At ROAR, we place a large emphasis on customer service and helping our customers achieve their aims and objectives, and this will be at the forefront of everything you do. 

Key Responsibilities:  

• Identifying and pre-qualifying potential new customers and closing new business to hit growth targets outlined in the sales plan. 
• Understanding our customers’ business to deliver pertinent packages to meet their requirements. 
• Developing strong product knowledge regarding all ROAR events, including demographics, content focuses, and customer profiles. 
• Hitting activity targets, which include CRM and telephone targets. 
• Demonstrating excellent forecasting skills as and when required 
• Negotiating and maximising the potential of all sales transactions 
• Utilising the full mix of telephone, email, and when required, face-to-face sales channels. 
• Being fully aware of the competitive event and media landscape 
• Administration 
• Maintaining CRM to a high level and ensuring all contract paperwork and show floor plans are accurate and up to date. 
• Liaising with marketing and operations to ensure the packages are delivered to expectations. 
• Assisting with credit control issues as required 
• Being an ambassador for our company, maintaining high personal standards and levels of customer service 
• Building strong market knowledge through monitoring websites, reading publications, speaking to customers, attending events, etc. 

What’s Required to Succeed as a Sales Manager: 

• A success in delivering targets. 
• Knowledge of the trade show industry is preferred. 
• Excellent communication and relationship-building skills. 
• Strong customer focus 
• Strong self-starter with exceptional negotiation and closing skills. 
• Strong communication (verbal and written), judgement, and listening skills. 
• Must be creative; offers a fresh perspective and new ideas, ability to think out of the box. 
• Basic computer skills in Excel and CRM (HubSpot)