Key Accountabilities:

• Delivering BUK Digital Outcomes, including Product Ownership of capabilities and journeys, owning business architecture and outcomes.
• Driving key outcomes such as double cross-buying, overall digital sales, and risk outcomes related to digital buying.
• Responsible for the strategy to deepen digital engagement, developing digital deepening plans, managing and delivering trading performance, and acting as Product Owner for Product Hub.
• Serving as the relationship lead for product teams.

Purpose of the role

To manage and drive the innovation strategy to meet customer needs and ensure the bank's long-term success and competitive edge.

Accountabilities

• Executing market research to understand customer needs, pain points, and emerging trends; supporting analysis of profitability, market size, and positioning for new products compared to existing offerings; and identifying opportunities for diversification to gain a competitive advantage.
• Collaborating with stakeholders across departments including marketing, sales, technology, engineering, and design to generate innovative and feasible product ideas and prototypes aligned with customer needs and strategic goals.
• Developing concepts and specifications that define features, functionalities, target markets, user interfaces, technical specifications, and potential revenue models of new products.
• Evaluating the technical feasibility, legal compliance, and potential risks associated with the development and launch of new products.
• Monitoring market trends and analyzing feedback from internal teams and target customers through prototypes, user testing, and beta programs to refine products before launch.
• Managing comprehensive launch plans and technical deployments, including rollout timelines, marketing strategies, training initiatives, and communication channels to promote new products effectively.
• Monitoring key metrics such as adoption rates, usage patterns, customer satisfaction, and revenue to assess product performance against set goals.

Director Expectations

• Managing a business function and contributing to strategic initiatives, influencing policies and procedures, and managing complex projects that may span the entire business.
• Leading a large team or sub-function, embedding a performance culture aligned with business values, or acting as a technical expert and thought leader for organization-wide projects.
• Providing expert advice to senior management and committees to influence decisions outside of their immediate function.
• Managing resourcing, budgeting, and policy creation for significant sub-functions.
• Ensuring compliance with policies and regulations, and fostering an environment of adherence.
• Monitoring and influencing external environment factors, including regulators and advocacy groups, on behalf of Barclays.
• Demonstrating extensive knowledge of the function's integration with the business and industry practices, staying updated with sector developments.
• Using advanced analytical skills and interpretative thinking to solve complex problems and design solutions.
• Making significant decisions within their area, influencing stakeholders, and acting as a principal contact point for key clients.
• Representing the function and business division as a spokesperson.

All senior leaders are expected to demonstrate leadership behaviors: Listen and be authentic, Energize and inspire, Align across the enterprise, Develop others. All colleagues should embody Barclays Values—Respect, Integrity, Service, Excellence, and Stewardship—and the Barclays Mindset—Empower, Challenge, Drive.