About JAAQ

JAAQ (Just Ask A Question) is a pioneering mental health platform that leverages interactive video technology and AI to provide users with access to insights from world-leading experts and individuals with lived experiences. Our mission is to help the mental health of one billion people and democratise mental health support, making it accessible, engaging and stigma-free for everyone.

We are B2B2C with a growing consumer facing platform with goals to reach millions of MAU every month, currently in over 90 markets with the UK and US as our primary focusses. We also have a growing range of B2B propositions ranging from JAAQ Studio to JAAQ At work with more propositions launching through 2025. Our ambitions are big and unmatched in the mental health and wellness space. Our platforms have answered over 2 million questions and we work with over 350 (growing every week) doctors and clinicians, celebrities and people with lived experience. Want to help a billion minds? Read on…

And want to get a real feel for JAAQ? Look no further…

Purpose

As we scale, the insurance and intermediary channel is a core commercial growth driver — and we’re looking for a proven dealmaker to lead it. This role will own all new business across health, life, and general insurers, as well as brokers, aggregators, and EAP platforms. It's about winning and expanding strategic partnerships that embed JAAQ into the fabric of insurance – as a differentiator, a value driver, and a new revenue opportunity.

What You’ll Do

• Close high-value commercial deals
  Lead the end-to-end sales cycle — from strategic targeting to pitch, negotiation, and close — with major insurers and intermediaries across the UK and globally.

• Design commercially impactful propositions
  Shape and sell tailored propositions that align with insurers’ needs — whether that’s digital health pathways, embedded mental health cover, SaaS licensing, or API-led integration.

• Navigate complex stakeholder environments
  Build deep relationships across commercial, clinical, product, actuarial, and innovation teams — with the ability to influence C-suite and technical buyers alike.

• Own the pipeline and go-to-market plan
  Map, build, and manage a high-quality pipeline of insurers and distributors — from blue-chip life and health insurers to brokers like Aon, Gallagher, and Lockton.

• Structure deals that scale
  Craft commercial models that unlock growth — including licensing, revenue share, white-label, and channel partnership arrangements.

• Be the voice of the market
  Bring actionable insight from the insurance ecosystem back into the business — helping shape our roadmap, pricing, and partner success strategies.

What You’ll Need to Bring

• Proven Closer
  Track record of closing large, complex B2B deals in the insurance world — ideally in digital health, wellbeing, or SaaS.

• Deep Insurance Know-How
  Understands how insurers evaluate and adopt new propositions — from procurement to actuarial sign-off and product distribution.

• Black Book Operator
  Well-networked with decision-makers across the UK insurance and intermediary landscape. You can pick up the phone and open doors.

• Strategic Sales Pro
  Skilled at managing long-cycle, multi-stakeholder sales — with formal sales training (e.g. MEDDIC, Challenger, SPIN) a plus.

• Commercial Sharpness
  Strong grasp of deal mechanics — licensing, pricing, usage models, and incentives that drive adoption and revenue.

• Scale-Up Mentality
  Fast, pragmatic, and comfortable owning outcomes in an evolving, high-growth environment.

Key Strengths

• Commercially Astute – Can structure and close deals that align incentives and unlock value.

• Relationship-Led – Builds trust with senior buyers across commercial, product, and clinical teams.

• Outcome-Focused – Doesn’t chase logos — chases revenue, activation, and long-term impact.

• Cross-Functional – Works seamlessly with legal, product, and delivery to move fast.

• Regulatory-Aware – Understands how to sell in regulated environments with sensitivity to data, clinical, and governance needs.

Success Metrics

• Value of insurer and intermediary partnerships closed

• Revenue booked, activated, and renewed through these deals

• Time to close and go-live

• Account expansion and upsell

• Partner referenceability and satisfaction

Why Join JAAQ?

• Be part of a mission-driven organisation making a tangible difference in mental health accessibility.

• Collaborate with a passionate, innovative, and supportive team.

• Opportunity to shape the content landscape of a rapidly growing platform.

• Competitive compensation, outstanding benefits package and equity options - a chance to own the future of JAAQ.

• Private Medical Healthcare / Gym Membership / Professional Development Budget

• Breather Days (for when you need to take time out at short notice to rest and recoup)

JAAQ is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.