Head of Retail Sales - SME Health & Wellness

Head of Retail Sales - SME Health & Wellness

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The TalentPool Company provided pay range

This range is provided by The TalentPool Company. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

Head of Retail Sales - Health & Wellness SME

Package: Up to £75k + 20-30% Bonus, EMI Share Scheme, Pension, Medical Cover

Location: London Office with hybrid policy

The TalentPool Company is thrilled to partner with an ambitious, mission-led B-Corp SME in the health & wellness category, experiencing phenomenal growth, to find their next superstar Head of Retail Sales.

They're looking for a strategic and commercially minded Head of Sales to drive presence across grocery, pharmacy and wholesale channels in the UK and abroad. This is a critical leadership role responsible for shaping and executing sales strategy, delivering revenue growth, and building high-impact relationships.

Key responsbilities:

• Own and continuously refine the sales strategy to deliver against ambitious retail and wholesale monthly growth targets.
• Build and manage commercial plans across grocery, drugstore, pharmacy, wholesale, and other retail outlets.
• Lead forecasting, sales performance analysis, and full P&L management for all retail and wholesale activity.
• Develop annual budgets and performance metrics; ensure tracking, and target delivery.
• Lead all commercial negotiations and joint business planning with key accounts.
• Collaborate closely with marketing on bespoke trade plans and in-store activations to drive visibility and sell-through.
• Act as the strategic lead for all accounts (national and key), nurturing strong, trust-based relationships with buyers to ensure range extensions, store expansions and NPD opportunities.
• Own trade spend and promotional planning to maximise ROI whilst ensuring financial health.
• Analyse market data, category trends, and performance metrics to inform strategy and unlock growth, sharing this with retailers.
• Work closely with Operations and Finance to align on forecasting, promotional budgets, and profitability.

Requirements:

• 5+ years of experience in sales or commercial roles within FMCG.
• Proven success managing national and key UK retail accounts, with strong buyer relationships and commercial acumen.
• Analytical, data-driven, and confident in navigating P&Ls, forecasts, and category performance.
• Entrepreneurial and self-motivated, with experience in fast-growth and high-performance environments.
• Exceptional communicator and negotiator; collaborative and solutions-focused.

This is a rare chance to join a high-performing, mission-led SME with a proud heritage and a bold vision for the future. If you're looking to make a meaningful impact while working with a passionate, values-driven team, this could be your perfect next step.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Sales and Business Development

• Industries

  Wellness and Fitness Services, Personal Care Product Manufacturing, and Retail Health and Personal Care Products

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