Ripple⁺ is one of the UK’s fastest-growing wellness brands. Born from personal passion and real need, Ripple⁺ was created with one belief at its core: when rituals feel good, they stick. And when they stick, they transform.

We operate across two key categories:

• ripple⁺ inhalables: A revolutionary approach to nicotine-free inhalation. Our mission is simple: help people step away from nicotine and move toward healthier habits through plant-powered alternatives.

• ripple⁺ home: A modern home fragrance solution, including incense, reed diffusers, and upcoming scent innovations that transform spaces with clean, high-quality aromas.

ripple⁺ Brand DNA:

• Extreme Ownership: Take full responsibility for every outcome within your control.

• Pursuit of Quality: How you do anything is how you do everything. Excellence is a habit.

• Purpose: Be here because you want to be—we are a passionate long-term-focused team.

• Growth Mindset: Embrace continuous learning, resilience, and adaptability to thrive.

The Role:

We are looking for an ambitious and strategic Head of Sales to drive our retail expansion. This is a high-impact role where you will be responsible for building and executing our retail sales strategy, forging partnerships with key retailers, and increasing our market share in the sustainable consumer goods space.

What You'll Be Doing

Retail Strategy & Expansion:

• Develop and execute a comprehensive retail sales strategy to drive brand awareness and revenue growth

• Identify and prioritize retail opportunities, from major national retailers (e.g., supermarkets, department stores) to independent and specialty stores that enhance brand visibility and reinforce Ripple⁺ as a trusted, design-led brand

• Establish and grow distributor relationships in key markets, driving long-term, profitable business agreements

• Define and implement pricing, promotions, and distribution strategies that maximize profitability and market penetration

• Operate across domestic and international markets, working with founders to define and evolve overall strategic direction

Business Development & Account Management:

• Pitch and secure listings with major UK and global retailers, negotiating strong terms and long-term agreements

• Build and maintain close relationships with distributors and retail buyers to ensure Ripple⁺ products are well-positioned and supported in-store

• Collaborate with partners on premium shelf space, planograms, and merchandising strategies that drive visibility and sales

• Manage the full sales cycle end to end, from lead generation and pitching to onboarding and long-term growth

Sales Performance & Revenue Growth:

• Own and deliver on revenue targets within the retail channel

• Monitor sell-through rates, inventory levels, and replenishment, working closely with supply chain and logistics teams

• Analyze sales performance, market trends, and competitor activity to refine and improve retail strategies

• Set and track clear KPIs, using data to inform decision-making and drive growth

Team Leadership & Cross-Functional Collaboration:

• Partner with marketing and brand teams to create retail-specific campaigns, POS materials, promotions, and activations

• Work with operations and logistics to ensure seamless fulfilment and excellent retail partner experience

What We're Looking For:

• Entrepreneurial mindset with the drive to build, move quickly, and make things happen

• Proven track record in retail sales leadership, ideally within FMCG, sustainable goods, or premium consumer products

• Strong network and relationships across the FMCG and retail landscape

• Experience in scaling retail sales from the ground up

• Strategic thinker with hands-on execution ability

• Data-driven decision-maker with strong commercial acumen

If this sounds like you, please send a cover letter with your CV