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We’re ENGAGE, the sports and entertainment experts. We create, deliver and find high-quality hospitality, events and travel experiences. Our experiences aren’t just about the event itself, but about incredible occasions and unforgettable moments, exceptional hospitality and excellent personal service. They’re about bringing people together, creating connections and building lasting bonds. They’re experiences that exceed expectations — and enable you to relax because you have complete confidence in our expertise, superior standards and wide-ranging offer that gives you the best experience possible. We’re looking for a dynamic Head of Rugby Sales to lead our commercial strategy and drive growth across a premium portfolio of events and venues.

Job Summary:

As the Head of Rugby Sales, you will take ownership of ENGAGE’s hospitality and event sales across the domestic and international rugby calendar, driving our Twickenham contract, which is the largest in our portfolio. You will lead a team of sales executives, drive revenue growth, and build strong relationships with corporate clients, partners and stakeholders in the rugby world. Your leadership will be key in cementing ENGAGE’s position as a market leader in rugby hospitality.

Key Responsibilities:

• Driving our Twickenham contract
• Design and execute a comprehensive rugby sales strategy across international fixtures, domestic leagues, and major tournaments.
• Lead, motivate and manage a high-performing team of sales executives.
• Set clear sales targets and KPIs, providing regular coaching and performance reviews.
• Build long-term relationships with corporate clients, trade partners, and rugby stakeholders.
• Manage the full sales pipeline — from lead generation through to deal closure.
• Collaborate with the marketing team to develop bespoke promotional campaigns and materials.
• Stay informed on industry trends, key fixtures and competitor activity.
• Deliver accurate sales forecasting and reporting to senior management.

Qualifications:

• 4+ years of sales leadership experience, ideally within events, hospitality, or sports.
• Proven track record in managing sales teams and achieving revenue targets.
• Experience working with agencies, brokers or within trade sales.
• Ideally some background in selling rugby or large-scale sporting events.
• Excellent communication, negotiation, and relationship-building skills.
• Strong commercial awareness and client service orientation.
• Ability to thrive in a fast-paced, high-performance environment.

Personal Attributes:

• A genuine passion for rugby and live sport.
• Highly driven and goal-focused.
• Confident, personable and persuasive in client interactions.
• Strategic thinker with excellent leadership skills.
• Adaptable, entrepreneurial and solutions-oriented.

What We Offer:

• Competitive salary with commission
• Opportunity to lead rugby sales across some of the sport’s most iconic venues and fixtures
• Comprehensive benefits package including private healthcare, gym membership, income protection, critical illness cover, pension and electric vehicle salary sacrifice scheme
• Access to high-profile sporting events and international incentive trips
• A dynamic, collaborative and sociable company culture
• Flexible holiday and hybrid working arrangements
• Regular team socials and a supportive, high-performing environment

How to Apply:

• Interested candidates should send their CV and a cover letter detailing their relevant experience and interest in the role to smorrison@engage.co.uk by 15th of August 2025

Seniority level

• Seniority level

  Director

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing, Public Relations, and Writing/Editing

• Industries

  Hospitality

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