Head of Sales and Marketing (Corporate Events)

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The Head of Sales and Marketing (Corporate Events) will lead the growth, profitability, and reputation of Eton College’s corporate events business, including Dorney Lake. This senior role is responsible for developing and delivering a commercially driven sales and marketing strategy, ensuring a high-quality client experience, and positioning Eton’s venues as premium destinations for corporate and private events.

In addition to strategy and business development, this role will carry a hands‑on operational element, supporting event delivery to ensure smooth execution until the business is fully established and resourced. The role requires sensitivity to operating within a live school environment, balancing commercial activity with the operational, safeguarding, and reputational priorities of the College.

The role sits within the Commercial Department at Eton College which plays a vital role in supporting the College’s mission by generating income through a diverse and growing portfolio of activities. We work creatively and strategically to maximise the value of Eton’s unique heritage, spaces, and reputation. This is an ambitious, entrepreneurial team that thrives on identifying new opportunities and delivering innovative commercial initiatives. We are committed to protecting the College’s values and history while embracing fresh ideas and modern commercial thinking. The projects we undertake are designed to deliver financial return and enhance Eton’s profile, or strengthen its community connections, and support its long‑term future.

Qualifications and Experience

• Proven track record in leading successful corporate venue sales and marketing activity.
• Strong financial acumen with experience of budget management, revenue forecasting and P&L reporting.
• Excellent business development and client relationship skills, with an ability to secure new business and manage key accounts.
• Experience of managing and developing a high‑performing sales team.
• Solid understanding of marketing strategy, campaign management and brand positioning.
• Hands‑on operational experience delivering events in premium or complex venues.
• Strong organisational and project management skills.
• Excellent verbal and written communication skills.
• Proficient in using the Microsoft Office suite (Word, Excel, Powerpoint) and Outlook.
• Own transport and valid UK driving license.
• Good working knowledge of the UK corporate events, hospitality and premium venue market (desirable).
• Familiarity within a heritage, educational or multi‑stakeholder environment (desirable).

Please see the job description for further information.

Seniority level

Not Applicable

Employment type

Full-time

Job function

Marketing, Business Development, and Sales

Industries: Education and Primary and Secondary Education

London, England, United Kingdom (position location)

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