Our client is seeking a confident and commercially experienced Head of Sales to lead its sales function. Reporting directly to the CEO, this is a pivotal leadership role that combines strategic planning with hands-on execution. The successful candidate will be responsible for driving revenue growth, securing major retail partnerships, and laying the foundations for a high-performing sales team. This is a unique opportunity to make a real impact within a purpose-led brand at scale-up stage. Our client is an award-winning, fast-growing consumer brand in London, specialising in sustainable sleep and homeware products. Since launching in 2015, they have gained significant traction in the UK market with a range of eco-friendly products including bamboo bedding, memory foam pillows and mattress toppers. With a strong D2C presence and growing wholesale partnerships, they are now entering an exciting new phase of growth across the UK and Europe.

Head of Sales Key Responsibilities:

• Develop and execute a comprehensive sales strategy aligned with company growth objectives.
• Identify and secure new retail and wholesale partnerships in the UK and key European markets.
• Lead on product onboarding and digital merchandising with e-commerce and marketplace partners.
• Build and manage the future sales team, setting clear targets and providing ongoing leadership.
• Collaborate cross-functionally with marketing, logistics and customer service to ensure seamless commercial execution.
• Track and analyse sales performance, market trends and customer insights to inform ongoing strategy.

Key Requirements:

• Minimum 5 years’ experience in a senior sales leadership role within consumer goods (homeware, lifestyle, sleep tech or similar).
• Proven success in securing and growing retail accounts.
• Strong understanding of both B2B and e-commerce sales channels.
• Demonstrable experience building or scaling a sales function from the ground up.
• Excellent negotiation, communication and relationship-building skills.
• London-based or within commuting distance to Hendon (2 days per week required on-site.)