Head of Sales - Travel events
New Yesterday
Job Title: Senior Sales Lead - Luxury Travel Events
Location: London, UK (Hybrid)
Salary: 50K base + bonus (OTE 70K+)
Start Date: ASAP
About the Role
A rare opportunity to join a purpose-driven, market-leading media and events business with a 70-year heritage in delivering high-impact, high-quality experiences in the travel industry. We're launching a brand-new, flagship Luxury Travel Meetings Event - a first-of-its-kind hosted buyer format connecting the world's top luxury travel suppliers with a handpicked audience of elite travel sellers and advisors.
We're looking for a Senior Sales Lead to own the commercial strategy and delivery of this new event. With strong backing, a respected brand, and a substantial contact base, the right person will be empowered to shape and scale this into a landmark annual experience for the luxury travel market.
You'll be leading from the front, driving revenue through meeting packages and sponsorship sales - with an immediate revenue target of 1 million in Year 1. You'll have full autonomy and support to build something meaningful - and fast.
Key Responsibilities
- Own and lead the commercial sales strategy for a new luxury travel meetings event
- Deliver 700K+ of the 1M revenue target across supplier bookings and sponsorship
- Secure participation from 90-100 luxury travel suppliers across sectors: cruise, aviation, DMCs, resorts, ski, tourism boards, etc.
- Sell to a highly competitive and discerning luxury market, where relationship, value, and credibility are key
- Work with marketing, editorial, and event teams to help design, shape, and scale the product
- Operate with full autonomy to lead commercial growth from the ground up
- Identify and close new business while nurturing key accounts (approx. 50% new business)
- Collaborate on hosted buyer strategy: 150 luxury travel agents qualified by transaction value
- Ensure commercial partners receive outstanding value and guaranteed meetings via AI-driven matchmaking platform
- Feed into event content and sponsorship activations with the wider luxury team
What We're Looking For
- Proven sales expertise in luxury travel events - ideally from ILTM, PURE, Connections, or similar hosted buyer format
- Ability to hit the ground running - we need a doer, not a learner
- Comfortable managing the full sales cycle, from pipeline to pitch to close
- Strong industry black book across the luxury travel landscape: aviation, hospitality, cruise, DMCs, tour operators, etc.
- Entrepreneurial mindset with desire to help shape and scale a premium event brand from scratch
- Experience selling meeting/exhibitor packages and sponsorship for B2B travel events
- High levels of credibility with senior travel execs - trusted, polished, consultative
- Resilient, target-driven, and self-motivated, with an eye for opportunity
- Excited by the luxury travel space and the doors it opens: events in Cannes, global luxury FAM trips, and more
Why Join?
- Shape and scale a landmark luxury event with real purpose behind it
- Access to a highly engaged luxury audience and an established brand legacy
- Join a business passionate about smarter, fairer, better travel
- Work with industry leaders with deep connections and years of expertise
- Travel perks and the opportunity to attend global luxury events
- Competitive base salary with uncapped commission and clear bonus targets
- Autonomy to lead with support from an experienced and passionate team
We Are Aspire Ltd are a Disability Confident Commited employer #J-18808-Ljbffr
- Location:
- London, England, United Kingdom
- Salary:
- £200,000 +
- Category:
- Sales
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