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Husqvarna UK Forest & Garden Division

Head of Sales UK Outdoor Power Equipment (OPE)

Husqvarna UK Forest & Garden Division

Head of Sales UK Outdoor Power Equipment (OPE)

Location: Remote. (Head Office - County Durham, UK)

Reports to: Managing Director Husqvarna UK

Travel: Required (50%), both domestically and internationally (occasional).

Shape the Future with Us

At Husqvarna Group, we believe that true innovation begins with bold ideas, thoughtful actions, and unwavering dedication. With over 300 years of pioneering spirit, we continue to push boundaries not for the sake of change, but to make a meaningful difference for our customers, our teams, and the world around us.

Being bold means stepping outside our comfort zones, embracing new opportunities, and acting decisively. But we do so with care always considering the impact of our actions and holding ourselves accountable to the highest standards. Our dedication fuels our progress. We work hard, stay passionate, and support one another to achieve shared success.

This is how we Win Through Culture by living our values every day. If you're ready to be part of a global team thats driven by purpose, innovation, and collaboration, wed love to hear from you.

Position Overview

Husqvarna UK is seeking a dynamic and strategic Sales Director to lead the sales and network development of our Forest and Garden division. This role is pivotal in driving revenue growth, expanding our dealer and retail network, and strengthening Husqvarnas market leadership in the UK.

Key Responsibilities

• Sales Leadership & Strategy
• Develop and execute the UK sales and distribution strategy for the Forest & Garden division in alignment with the BU Europe and Husqvarna Strategy 2030 objectives.
• Actively driving the sales plan for the UK to meet the company targets regarding, channel expansion, market share development, revenue growth and profitability.
• Develop the organisation structure in line with strategic priorities and resource needs whilst maintaining agility and operational excellence within budget.
• Lead, coach, and inspire a high-performing sales team to exceed targets and key KPIs.
• Business intelligence. Monitor market trends and be the expert on competitor activity and customer insights to inform strategic decisions.
  
  

• Channel & Network Development
• Expand and optimise the dealer and retail network across the UK. Including development of the distributor business in Northern Ireland.
• Responsible for the implementation and execution of the Husqvarna Home Service (HHS) channel development, including day-to-day support to the Husqvarna-owned dealer, Autocut Ltd.
• Build strong, long-term relationships with key partners, distributors, and retail accounts.
• Implement programs to enhance dealer performance, loyalty, and brand representation.
• Support channel partners in the implementation of the local marketing and communication strategy.
  
  

• Business Development
• Identify and maximise new business opportunities, including sales channels, emerging market segments and product innovations.
• Collaborate within the UK, EU Region and Central support teams (business development, marketing, product management, aftersales, supply chain, business controlling, customer service and operational teams).
• Support new product launches and the achievement of related sales targets.
• Manage the implementation and adherence to the selective distribution and trade term conditions.

• Financial & Operational Management
• Own the sales budget, forecasting, order intake and reporting processes.
• Ensure maximum profitability through effective pricing, margin management, cost and inventory control.
• Drive operational excellence through process improvements and development of digital tools.
  

• Proven track record in a senior sales leadership role. Preferably within the outdoor power equipment, power tools, or machinery sectors, but not essential.
• Strong experience in dealer network development and channel management.
• Strategic thinker with excellent commercial acumen and negotiation skills.
• Inspirational leader with a hands-on approach and a passion for customer experience.
• Bachelor's degree in Business, Sales, or related field.
  
  

• Exceptional Communication Skills
• Ability to communicate clearly, confidently, and persuasively across all levels of the organisation.
• Skilled in presenting complex ideas and data in a compelling and accessible manner.
• Strong interpersonal skills to foster trust and collaboration with internal teams and external partners.
• Adept at active listening and conflict resolution to navigate challenging conversations and drive alignment.
  
  

• Leadership & Influence
• Capable of motivating teams, partners and stakeholders toward shared goals.
• Experience in managing cross-functional collaboration and change initiatives.
  
  

• Analytical & Strategic Thinking
• Data-driven decision-maker with a keen eye for market dynamics and performance metrics.
  

• Competitive Salary Rewarding your skills, experience, and contributions.
• Performance-Based Incentives Recognising and celebrating your achievements.
• Private Medical Insurance through Bupa.
• Life Assurance Coverage of up to 6x your annual salary.
• My Husqvarna Benefits Your hub for exclusive employee perks, wellbeing resources, and discounts.
• Cycle to Work Scheme Save on bikes and accessories while promoting a healthy, eco-friendly commute.
• Enhanced Family-Friendly Leave Supporting you through lifes important moments.
• Comprehensive Health & Wellbeing Support Including medical, dental, and mental health services.
• Premium company vehicle.
• 25 Days holiday plus bank holidays.
  
  

Seniority level

• Seniority level

  Director

Employment type

• Employment type

  Full-time

Job function

• Industries

  Marketing Services

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