Regional General Sales Manager - Europe. MedTech Start-up

New Yesterday

  • Lead a regional team and drive commercial growth across Europe.
  • Shape the future of diagnostics delivery in public and private healthcare.

    • About Our Client

    Our client is a global innovator in point-of-care diagnostics, delivering rapid, accurate, and accessible testing solutions for infectious and non-communicable diseases. Their flagship platform is a portable, battery-operated molecular diagnostics system that enables decentralised testing in both clinical and resource-limited settings.

    Job Description

    This is a strategic leadership role focused on driving commercial success across Europe, managing a regional team, and building long-term partnerships across healthcare systems.

  • Lead and manage a regional sales team (currently 6), providing direction, coaching, and performance oversight.
  • Execute regional sales and marketing strategy, aligned with global objectives and KPIs.
  • Drive direct sales of IVD solutions into government bodies, NGOs (e.g. NHS), and private healthcare providers.
  • Develop and deliver on sales targets, ensuring consistent pipeline growth and account expansion.
  • Build and maintain high-level relationships with procurement leaders, ministries of health, and clinical stakeholders.
  • Represent the brand at industry events, trade shows, and partner meetings across Europe.
  • Support pricing strategy and market positioning, ensuring competitiveness and sustainability.
  • Contribute to long-term regional planning, including team structure, resource allocation, and market development.

    • Adapt to evolving business needs, supporting broader strategic initiatives as required.

    The Successful Applicant

    A successful Regional General Sales Manager - Europe should have:

  • Proven experience in direct sales of In Vitro Diagnostics (IVD) into public and private healthcare sectors.
  • Strong background in managing and developing sales teams, ideally across multiple countries or regions.
  • Deep understanding of healthcare procurement processes, including government tenders and NGO partnerships.
  • Entrepreneurial mindset with the ability to build and scale commercial operations.
  • Excellent communication, negotiation, and stakeholder engagement skills.
  • Experience working with global health organisations or ministries of health is a strong advantage.

    • Location - Candidates can be based anywhere in UK, or Western Europe and be comfortable working remotely and travelling internationally as needed.

    What's on Offer

  • Competitive base salary + performance-based bonus.
  • Remote working with flexible structure.
  • Opportunity to lead European expansion for a globally recognised diagnostics innovator.
  • International travel and high-level stakeholder engagement.
  • A mission-driven culture focused on global health impact.
    • Apply
    Location:
    Gb
    Job Type:
    FullTime

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