Regional Sales Manager – London / M25 Area

Location: London & Surrounding M25 Region

Salary: £50k basic, plus bonus, car allowance + benefits

Contract Type: Full-Time, Permanent

Our client, a well-established and respected family-owned business in the premium food solutions sector, is seeking a dynamic and results-driven Regional Sales Manager to join their expanding team. This is a unique opportunity to take ownership of a high-profile portfolio and drive growth across the vibrant London hospitality market.

The Role

Reporting to the Head of Stadia & Events, the Regional Sales Manager will be responsible for managing and developing existing key accounts while identifying and capitalising on new business opportunities. The successful candidate will play a pivotal role in enhancing brand visibility and delivering high-end food solutions from a purpose-built production kitchen and warehouse.

Key Responsibilities

• Maximise commercial opportunities within existing accounts and develop new customer relationships.
• Analyse data to identify growth opportunities and create actionable plans.
• Accurately forecast product demand and ensure customer satisfaction.
• Act as a trusted advisor, positioning the company as the go-to solution for culinary needs.
• Collaborate cross-functionally with internal teams including Procurement, Marketing, Operations, and Finance.
• Deliver against budgeted targets in gross profit and volume.
• Lead strategic menu development and product promotions to drive sales.
• Prepare and present compelling business proposals and conduct structured client meetings.

Key Performance Indicators

• Sales, Gross Profit, and Average Daily Volume vs Budget
• Customer Retention and Satisfaction
• Category and Unit Growth within Existing Accounts

Candidate Profile

Essential:

• Minimum 3 years of sales experience, ideally in B2B food service.
• Strong IT and data analysis skills.
• Proven ability to manage customer relationships and meet tight deadlines.
• Excellent communication and collaboration skills.

Desirable:

• Previous experience as a chef or in a culinary environment.
• Demonstrated success in implementing customer KPIs and improvement strategies.

Additional Information

• This is a remote role with regular travel across the London area.
• Monthly travel to the company’s head office near Glasgow is required.