Regional Sales Manager – Northern Region

Global Manufacturer | Building Materials & Interiors

We are partnered with a market-leading international manufacturer that is going through an exciting period of growth and change. With strong backing from a global brand and a highly supportive senior leadership team, this role offers the chance to make a genuine impact on the next phase of development.

The Role

We are seeking an experienced people leader to take responsibility for a team of 7 Sales & Key Account Managers across the North of England. This role is all about inspiring, developing, and leading—ensuring your team executes the wider business strategy, drives incremental growth, and strengthens customer relationships across key channels, including:

• Regional House Builders
• Main Contractors & Sub-Contractors
• Project Merchant Partners
• Social Housing Providers (HA’s / LA’s)

You’ll work closely with the Sales Director, turning strategy into action on the ground and ensuring delivery against ambitious growth plans. This is a hands-on leadership role where coaching, development, and high-performance culture are at the core.

Key Responsibilities

• Lead, mentor, and develop a high-performing sales team, setting clear goals and supporting achievement.
• Build and manage strong customer relationships with senior decision-makers across contracts, projects, and merchant partners.
• Review and drive account performance, identifying new business development opportunities.
• Deliver market insights and adapt strategy to evolving customer and sector trends.
• Drive collaboration across functions, ensuring first-class customer service and delivery.
• Foster a culture of continuous improvement, innovation, and accountability within the team.

The Person

• Proven leadership experience (3–4 years +) within building materials, construction, interiors, or bathrooms sector (industry background preferred but not essential).
• Strong people management skills, with the ability to inspire, coach, and develop teams.
• Strategic thinker who can turn plans into measurable performance.
• Commercially driven, with experience of growing accounts and developing customer strategies.
• Energetic, ambitious, and adaptable — able to thrive in a fast-changing environment.

The Package

Highly competitive base salary

Hybrid company car

Bonus scheme (c. £15k OTE)

Excellent benefits package

This is a fantastic opportunity to join a global market leader, work with an exceptional senior leadership team, and play a key role in shaping the future growth of the business in the Northern region.

If you would like more information and a confidential chat, please don't hesitate to get in touch below.

T: 0161 327 4561 or 07946126 863

E: Ed@asr-international.co.uk

W: www.asr-international.co.uk

ASR International specialises in Commercial, Operational and Sales-based roles throughout GB; our expertise lies with manufacturers and distributors within the bathroom, brassware, sanitaryware and interiors sectors for senior-level appointments and Directors.