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Sales Assistant – Chinese Speaking
We are seeking a proactive and detail-oriented Sales Assistant to support our sales team operations across various trade channels. Reporting to the Sales Manager, this role will work closely with internal teams and provide backend support to ensure smooth execution of promotions, field marketing coordination, and CRM system management.
You will assist in maintaining trade customer data, preparing reports, supporting promotion execution at store level, and handling requests related to marketing materials and samples. This is a dynamic position ideal for someone who enjoys a mix of structured data tasks and occasional hands-on marketing support.
What you’ll be doing?
CRM & Data Management
Maintain and update the CRM system with accurate trade customer data (retailers, wholesalers, foodservice clients, etc.)
Provide training and day-to-day support to internal CRM users
Generate regular CRM reports to support market analysis, store visit reviews, and strategic planning
Manage product list updates in CRM and ensure data consistency
Support CRM upgrades and lead data clean-up initiatives
Sales Team & Trade Partner Support
Assist the Sales Manager in preparing CRM insights, reports, and internal project summaries
Respond to trade partner and distributor requests for promotion planning documents, marketing materials, and product samples
Help coordinate timelines and asset delivery for campaigns in retail stores
Ensure marketing assets and samples are dispatched and tracked as required
Generate basic ad-hoc designs for posters and shelf displays as needed.
Trade Development, Promotion & Marketing Execution
Support the team in expanding distribution and achieving sales targets
Assist with new product introductions and trade launches to maximise distribution opportunities
Coordinate with selected trade customers for in-store promotions and cooking demonstrations (may involve occasional weekend work)
Gather and track information on product distribution, pricing, and competitor activities to support business planning
Maintain strong communication flow with trade customers and internal teams to support sales opportunities
Arrange placement of marketing materials (e.g. POSM displays, posters, sampling tools) in stores
Support the execution accuracy of promotions and prepare post-activity summaries and basic feedback reports
Who are we looking for?
Permission to work in the UK.
Able to speak and write fluent Chinese, either Cantonese or Mandarin. And proficiency in English.
Bachelor’s degree in marketing, business, or a related field
Minimum of 2 years’ sales or marketing experience in the FMCG industry ; data analytics experience is preferred
Strong proficiency in Microsoft Excel and PowerPoint; experience with CRM systems (e.g. SAP, Salesforce) is a plus
Skilled in Canva or similar design tools for creating basic marketing visuals and ad-hoc materials
Highly organised with strong attention to detail and multitasking abilities
Excellent communication skills and the ability to collaborate across teams and support trade execution
Full UK driving licence preferred — must be willing to travel for store visits or event support
Willingness to work occasional weekends for in-store cooking demos or promotional activities; time off in lieu will be provided
Good team player and appreciate Lee Kum Kee corporate culture and value.
This is a great opportunity for you to consider…
We offer attractive remuneration package with fringe benefits to the right candidates, such as
Impact : Shape Lee Kum Kee’s consumer journey across Europe.
Growth : Career development in a 135-year-old global heritage brand.
Benefits : Competitive salary, private healthcare, life insurance, and company pension.
Flexibility : Hybrid working arrangement — typically 2 days in our Canary Wharf office and 3 days remote.
Time Off : 25 days of annual leave, plus 1 company holiday (Lunar New Year) and UK bank holidays.
Culture : Regular company events and team activities.
Company Overview
Founded in 1888, Lee Kum Kee, a Hong Kong-based global food company, specializes in creating condiments and sauces that promote Chinese cuisine worldwide. With more than 300 products to choose from, Lee Kum Kee takes the mystery out of cooking authentic and delicious Asian foods in the comfort of your kitchen. Lee Kum Kee is committed to providing authentic and innovative condiments and sauces featuring the highest quality ingredients. Armed with a unique management culture, stringent quality control, superb and innovative products, coupled with the century long brand reputation, Lee Kum Kee has achieved unanimous recognition and won numerous prestigious awards.
For more information, please visit our website at