Job Title

Sales Development Representative (SDR)

Location

Hybrid – Office in Otley, West Yorkshire (Suite 3, Chevin Mill, Leeds Road, LS21 1BT) with remote flexibility.

About Cura Technology

Cura Technology is a growing IT solutions provider offering managed services, cybersecurity, licensing, and consultancy. We pride ourselves on delivering exceptional service with integrity and a customer-first approach. As part of our ambitious growth plans, we are building a strong sales team to drive lead generation and pipeline development.

About You

The ideal candidate is an energetic self-starter with the ability to identify influencers and key decision makers within accounts. You will discover qualified opportunities by responding to inbound interests and targeted outbound prospects to build rapport and establish long-term relationships.

Role Purpose

The SDR will be responsible for prospecting, qualifying, and booking meetings with decision-makers in target accounts. This role is critical to building a healthy pipeline for our Account Managers and supporting Cura’s revenue growth.

Key Responsibilities

• Research and identify potential customers in target markets using tools like ZoomInfo and LinkedIn.
• Make high-volume outbound calls and emails to engage prospects and qualify leads.
• Book discovery meetings for Account Managers and maintain accurate records in HubSpot CRM.
• Collaborate with the sales team to refine messaging and improve conversion rates.
• Track activity metrics (calls, emails, meetings booked) and report performance regularly.
• Stay informed about Cura’s services (managed IT, licensing, VoIP, cybersecurity) to articulate value propositions effectively.

KPIs

• Daily/weekly call and email targets.
• Number of qualified meetings booked.
• Conversion rate from lead to opportunity.

Skills & Experience

• Previous experience in outbound sales or lead generation (IT industry preferred).
• Strong communication and persuasion skills.
• Resilience and ability to thrive in a target-driven environment.
• Familiarity with CRM systems (HubSpot experience desirable).
• Self-motivated with excellent organisational skills.

Culture Fit

• Hardworking, honest, and customer-focused.
• Comfortable working in a collaborative, fast-paced environment.
• Willingness to learn and adapt.

Qualifications

• At least 1 - 2 years' of relevant work experience
• Excellent written and verbal communication skills
• Ability to multi-task, organise, and prioritise work