Sales Director – London West (Mat Cover)

Company: edyn

Location: London, United Kingdom

Base pay range: $187,000 – $213,000 per year.

Purpose

To drive commercial performance and take full ownership of sales targets across assigned Locke & Cove properties in the West London market, delivering exceptional revenue growth through strategic account management and targeted new business development.

Responsibilities

• Developing and executing property‑level sales strategies aligned with OKRs to consistently meet or exceed revenue targets across the West London portfolio.
• Delivering against ambitious B2B revenue targets with full personal accountability for results.
• Dedicating approximately 25% of efforts to direct revenue generation through hands‑on account management – identifying growth opportunities, increasing market share, and maximizing yield from existing clients.
• Allocating 75% of time to high‑impact new business development – personally identifying, pursuing and closing new corporate clients that deliver significant incremental revenue.
• Implementing rigorous account planning to systematically grow revenues from existing and new B2B customers across all channels including direct corporate clients, Travel Management Companies (TMCs), Serviced Apartment Booking Agencies (SABAs), consortia and other B2B intermediaries.
• Actively pursuing revenue opportunities across all segments including corporate, groups, M&E, mid & extended stay.
• Working collaboratively with Key Accounts Team, Groups & MICE Team, and wider Commercial Team while maintaining personal ownership of revenue targets.
• Maintaining disciplined use of CRM & edyn's database with meticulous attention to data quality and pipeline management.
• Providing detailed, data‑driven reporting to key stakeholders on sales activity, pipeline development and revenue performance.
• Strategically networking at high‑value events, exhibitions and conferences to build influential relationships within the West London market.
• Personally hosting FAM trips, property showcases, sales presentations and events to drive business to properties.
• Ensuring rigorous adherence to all internal processes for effective account management.
• Maintaining comprehensive, up‑to‑date records with accurate client information in all databases.
• Producing actionable management information from internal systems to support strategic decision‑making.

Qualifications & Experience

• 4+ years hotel experience across multiple European / international jurisdictions managing £3m+ annual business.
• Proven track record of consistently exceeding sales targets in hospitality or related sectors.
• Significant hospitality sales and strategic account management experience with demonstrable results.
• Established West London market knowledge with active network of industry contacts.
• Comprehensive understanding of the business travel industry, with specific expertise in hospitality and serviced apartment sector.

Skills

• Exceptional commercial acumen with proven sales achievement.
• Superior relationship‑building capabilities with C‑suite decision makers.
• Advanced problem‑solving and negotiation skills.
• Strategic planning and organisational excellence.
• Outstanding written and verbal communication.
• Advanced proficiency in business technology tools for sales presentations and reporting.
• Advanced proficiency with Word, PowerPoint, Excel, CRM and Power BI.

Attributes

• Resilient, tenacious mindset with unwavering focus on results.
• Comprehensive understanding of Locke & Cove's business model and brand positioning.
• Deep alignment with edyn's business objectives and values.
• Self‑motivated with ability to work independently while collaborating effectively.
• Detail‑oriented with strong analytical capabilities.
• Driving licence an advantage, but not essential.

Values

• Question, Evolve, Be Human.
• Be curious and seek out innovation, change and creativity.
• Challenge convention, look for better ways to do and be.
• Accept accountability and empower those around you.
• Feel free to be yourself at work and at play.
• Accept that perfection doesn’t exist in yourself and others and no one has the monopoly on good ideas.
• Recognise the humanity in ourselves and others to learn fast, evolve and grow.

Seniority level

Mid‑Senior level

Employment type

Full‑time

Job function

Sales and Business Development