Sales Director

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Private Capital Researcher & Headhunter at SF Executive ~ Finance & multi-disciplinary executive search

Head of Sales - Specialist Business Services Provider

A rapidly growing Specialist Business Services provider is seeking an ambitious and strategic Head of Sales to drive the next stage of their growth. With a track record of year-on-year growth of 38% and a 100% client retention rate, the organisation is now looking to strengthen its sales function, moving beyond tendering and word-of-mouth to a structured, high-performing sales operation.

The Role

This is a senior leadership position with the potential to transition into a broader commercial leadership (CCO) role in the future. The Head of Sales will:

  • Build and lead a high-performing sales team across inbound, outbound, and bid-led opportunities.
  • Develop and execute strategies to grow and diversify the client base, with a particular focus on the NHS and healthcare sector.
  • Navigate complex sales processes involving procurement, CIOs, and Patient Experience teams.
  • Sell emotional, life-saving services while demonstrating a strong understanding of the supporting technology, bridging the gap between human service and tech-enabled solutions.
  • Drive monetisation across job-based, contract-based, and recurring revenue streams (ARR).
  • Be hands-on from day one, managing a small team directly in the field, with responsibility for building a larger sales function over time.

The Person

The ideal candidate will:

  • Have demonstrable experience in healthcare/NHS sales.
  • Understand complex, consultative sales cycles and how to influence multiple decision-makers.
  • Be commercially minded, with experience in pricing, monetisation, and ARR growth.
  • Be a hands-on leader, capable of managing and motivating a small team initially, with experience in scaling a sales function over time.

Why This Role?

This is a unique opportunity to join a high-growth Specialist Business Services provider at a pivotal stage in its development. The successful candidate will help shape the future of the organisation, embedding a strong sales foundation that enables the company to continue its impressive growth trajectory.

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Location:
Birmingham
Job Type:
FullTime
Category:
Sales

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