Sales Director

New Today

Job Description

ETM Group is looking for a dynamic Sales Director and a true sports fan to lead our sales strategy across a diverse portfolio — from the sophisticated ETM Collection to our energetic Sport London venues. This is a pivotal leadership position for a strategic, results-driven professional who can inspire teams, drive growth, and elevate our client experience.



What You’ll Do

  • Shape and execute a unified sales strategy aligned with group objectives
  • Identify and capitalise on new market and revenue opportunities
  • Lead, mentor, and motivate sales and business development teams
  • Optimise CRM systems and sales processes for maximum efficiency
  • Build and nurture key client and partner relationships
  • Collaborate closely with Marketing agency, Operations, and Finance to deliver cohesive, high-impact results
  • Monitor performance, provide clear forecasts, and continually improve conversion and retention


What We Offer

  • Competitive Bonus Scheme
  • Pension
  • Private Health Plan
  • 28 days holiday plus bank holidays
  • Staff Discount of 50% for you and up to 5 guests
  • Birthday Lunch
  • Wagestream
  • Employee Assistance Programme
  • Cycle to Work scheme
  • Retailer Discounts
  • Refer a Friend Scheme



About You

You’re a sports loving visionary sales leader with a proven record of delivering revenue growth and leading high-performing teams. You combine commercial acumen with strong relationship-building skills and thrive in a fast-paced, results-oriented environment.


Essential experience and qualities include:

  • Significant experience in direct sales leadership role within the luxury hospitality industry.
  • Experience working in an owner led business is highly desirable.
  • Proven track record of driving sales performance and delivering against targets in multi-site environments.
  • Hands-on leader with experience managing and engaging high-performing sales teams.
  • Exceptional influencing skills and the ability to align different stakeholders across functions.
  • Strategic thinker who can set the vision while remaining close to the detail.
  • Experience implementing best practice and innovation in sales environments.
  • Understanding of marketing to drive enquiries and support conversion.
  • Excellent communication skills – confident in pitching, negotiating, and representing the business externally.
  • Highly organised, analytical, and detail-oriented.
  • Flexible, entrepreneurial, and comfortable working independently in an owner led business.
  • Passionate about transforming sales culture and motivating teams.
  • Proficiency in CRM systems and sales analytics tools.

Location:
City Of London
Job Type:
FullTime
Category:
Business

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