Technical Sales Representative - Automotive Equipment

Competitive salary + attractive commission + company car + enhanced benefits package

Location: Field-based - Northern UK, including Scotland.

Ideal locations include Leeds, York, Sheffield, Bradford, Hull, Wakefield, Derby, Manchester, Salford, Bolton

An exciting opportunity has arisen for a mechanically minded, commercially driven Technical Sales Representative to join a market-leading and highly respected brand supplying premium capital equipment to the automotive sector.

Renowned as the UK's number one in their field, this company boasts a long-standing team, a well-established client base, and a strong pipeline of future business. This is the ideal role for a technically competent sales professional who is customer-focused, enthusiastic, and ready to take their career to the next level.

Whether you're from a bodyshop equipment or garage tools background, or technical capital sales across agricultural, construction, off-highway, marine, mining…we'd love to hear from you!

The Role:

* Develop and grow sales in line with company targets

* Carry out demonstrations of equipment and total repair solutions

* Conduct new installations and start-up training to ensure seamless onboarding

* Build long-term partnerships with customers, conducting regular site visits and reviews

* Work in tandem with internal teams to manage orders, delivery, installations, and post-sales support

* Maintain accurate CRM records of all activities, sales leads, and customer updates

* Provide an outstanding customer experience from initial contact through to ongoing service

* Collaborate with your mentor and leadership to review performance, pipeline, and strategy

The Candidate:

* Ideally experience in technical B2B sales, high-value equipment preferred

* Mechanically minded, confident around automotive tools and workshop environments

* Enthusiastic, sales-driven, and keen to build a long-term career

* Experience or understanding of ROI (Return on Investment), TCO (total cost of ownership), or value-based selling is a plus

* Confident communicator who enjoys meeting clients and presenting solutions

* Strong PC skills (Microsoft Office, CRM systems)

* Full UK driving licence

* Willingness to travel extensively across the region

Personal Attributes:

* Proactive, self-motivated and organised

* Comfortable working independently while also collaborating with a wider support team

* Professional and courteous - a true ambassador of the brand

* A strong desire to learn, grow, and succeed

* Socially adaptable

* Passionate about helping customers work more efficiently, safely, and profitably

Apply in Confidence:

To apply for this Technical Sales Representative role, please send your CV to Kayleigh Bradley, Senior Recruiter at Glen Callum Associates Ltd.

Job Reference: 4272KB - Technical Sales Representative - Automotive Equipment