The opportunity to influence a global luxury brand with strong growth ambitions

From pioneering linen to global lifestyle brand - de Le Cuona is defined by authenticity, artistry, and quiet luxury. Now, we’re looking for a leader to write the next chapter of our story.

Let’s take you back to 1992…

A Story Woven in Discovery

Born in South Africa with an adventurous spirit and a passion for discovery, our founder Bernie de Le Cuona set out to find the world’s finest natural fibres and artisans.

With this vision, Bernie established de Le Cuona - introducing the world to linens unlike anything seen before: wonderfully soft, beautifully textured, and enriched by a colour palette inspired by Africa’s landscapes.

From Fabric to Lifestyle. From London to New York.

What began as pioneering linen has grown into a global brand defined by refined creativity and authenticity. Today, de Le Cuona is more than fabric: it’s a lifestyle. From showrooms in London and New York to accessories crafted with quiet power, every creation embodies comfort, beauty, and soul.

We are now seeking a UK Head of Sales to carry this story forward - leading our growth across trade, bespoke, and retail while staying true to the artistry and integrity at the heart of de Le Cuona. 

Ready for your adventure?

The Role at a Glance:

UK Head of Sales - Trade, Bespoke & Retail
London - Chelsea Harbour / Belgravia 
Substantial Salary Package (DOE) Plus Bonus
Plus Benefits Package

Product / Service: Award-winning. de Le Cuona is a purveyor of unique, elegantly understated, luxury textiles and accessories responsibly crafted from the world’s finest natural fibres - flax, wool, silk, hemp, cashmere, and alpaca – the ultimate in sustainable luxury for interiors. Its bespoke interior tailoring service includes curtains, cushions, throws, bedspreads, and upholstery.

Pedigree:

Pure, Best Plains collection, Homes & Gardens, 2021
Bernie de Le Cuona named as one of the 50 Most Influential People in British Luxury, 2020
Showstopper Award, World of Interiors, 2020
Fabric of The Year, Elle Decoration Russia, 2019
Art of Design, VERANDA, 2010

Reporting to: Managing Director
3x Direct Reports: Trade Sales Manager, Showroom Manager, Bespoke Sales Manager
Your Skills: Previous sales leadership experience within the luxury market, ideally fabrics, furnishings, furniture, interiors, design, lifestyle. Trade, Bespoke and Retail.

Your Role in the Story

At de Le Cuona, fabric is more than material – it is a canvas for beauty, craftsmanship, and timeless design. We are seeking a visionary Senior Sales Manager to champion our brand across the UK & Ireland and beyond, leading with both strategic foresight and hands-on passion.
This is a role for a leader who thrives at the intersection of creativity and commerce – someone who understands that sales in the luxury design world are built not just on numbers, but on relationships, trust, and the quiet power of impeccable taste.

The Role:

You will define and deliver our sales vision across trade, bespoke (UK & International), and retail markets, ensuring that growth is always in harmony with the integrity of our brand. From cultivating new opportunities to deepening ties with our most valued clients, you will be both strategist and steward, ensuring that every interaction reflects the artistry and excellence that define de Le Cuona.

Your leadership will extend across our sales teams and showrooms, where you will inspire, guide, and empower. You will craft strategies that drive revenue and margin success, while ensuring that customer service remains nothing less than extraordinary.

About You:

You are a commercially sharp, design-savvy leader who can balance visionary strategy with hands-on execution. Able to think globally yet act locally, you understand both the creative heart of a brand like de Le Cuona and the operational excellence required to scale it. Driven by growth but grounded in elegance, you lead with authority while cultivating trust, artistry, and the kind of relationships that stand the test of time. This is more than a sales role, it is an opportunity to shape the next chapter of one of the world’s most respected luxury textile houses.

To succeed, you will bring proven experience in leading sales within luxury interiors, design, or aligned industries, with a strong track record of exceeding revenue and margin goals. You inspire and energise multi-channel teams, combining clarity of direction with empathy and motivation. Commercially astute yet creatively attuned, you are skilled in communication, negotiation, and relationship-building, with the strategic vision to chart a course forward and the pragmatism to roll up your sleeves and make it happen.

What we offer in return:

• Competitive Salary
• Commission/Bonus Scheme
• Private Healthcare
• Health Cash Plan
• Company Pension Scheme
• Company contribution towards gym membership
• Opportunities for career growth and development

Why Join Us.

At de Le Cuona, every fabric tells a story of discovery, artistry, and refinement. As UK Head of Sales, you will not just lead a team, but shape the very future of a house built on integrity, creativity, and quiet luxury. If you are ready to bring commercial excellence to a brand defined by soul and substance, and to leave your own mark on one of the world’s most respected luxury textile houses, we would love to hear from you.

Join us. Shape the story. Lead the next chapter of de Le Cuona.

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