Job Title: Area Sales Manager

Location: Homebased / Reading

Salary: Up to £40,000 + uncapped bonus potential, company car or travel allowance & home-based contract

Company: Kff, a regional food wholesaler part of Sysco, based near Maidstone, Kent.

Job Description:

We are looking for an Area Sales Manager responsible for winning and maximizing independent foodservice business in your area. If you enjoy working in the field and growing your career within a leading Foodservice company, this role is for you.

Responsibilities:

• Gain, grow, and retain customers, delivering profitable volume growth against targets.
• Research target audiences and opportunities within your territory.
• Build and leverage strong customer relationships through face-to-face meetings and understanding customer needs.
• Onboard new customers effectively while maintaining relationships with existing accounts.
• Partner with customers to understand their growth plans, add value, and offer practical solutions and products.
• Monitor competitor activity and proposals to ensure offering the best local solutions.

Qualifications and Skills:

Ideal candidates will be commercially astute, proficient in Excel, and skilled in building and maintaining relationships. A desire for sales is essential. Food industry experience is a plus but not required.

We value diversity and are committed to creating an inclusive workplace where everyone can bring their whole self to work.